Medium Strength

The range as a map

With 135 listings, this shelf is less a list than a territory, and the useful question is not "what is on it" but "where is it thick and where is it thin". Fourteen brands are represented — 77, Edge, Fumi, Klint, Nordic Spirit, Pablo, Pouch Nurdz, Rush, SYX, UBBS, Velo, White Fox, XQS and ZYN — and twelve flavour tags are in use across them. That is the widest brand spread of any shelf on the site, and it is the main reason this page takes longer to browse than the others.

Where the shelf is thick

Mint and fruit dominate, and they dominate at every price point, which is unusual. At the low end of the listing prices you have Nordic Spirit Blueberry and Nordic Spirit Dark Fizz at £4.49; in the middle Edge Spearmint at £14.95; further up a long Fumi run at £27.90 covering blackcurrant, minty blueberry, salty raspberry and more; and at the top of the listing prices a wide 77 range at £39.90 including 77 Watermelon Ice, 77 Forest Fruits and 77 Pink Punch. If you want a mint or a berry in this band, you are not short of options and the shelf will not be the constraint.

Where it is thin

Everything that is not mint or fruit. Coffee is a single tag doing very little work here. Cola is thinly covered — 77 Cola Vanilla is one of the few listings whose name says it outright. The savoury-adjacent and confectionery-adjacent names are scattered rather than grouped: Fumi Dark Spice, Fumi Salty Violet and Fumi Prickly Pear have no tag of their own anywhere in our system, because there is no spice tag, no violet tag and no pear tag. They are unusual cans sitting in a taxonomy that was not built with them in mind.

What that means for browsing

Two things, and they pull in opposite directions. If you know roughly what you want and it is a mint or a common fruit, this shelf is large enough that you can afford to be fussy, and you should use a flavour filter to cut it down rather than scrolling. If what you want is unusual, the filters will actively fail you, and scrolling the grid by eye is genuinely the better method — fourteen of the listings here carry no flavour tag at all and therefore appear in no flavour filter result, so a filtered view is silently hiding part of the shelf from you. We would rather tell you that than let you conclude we do not stock something.

The shelf in numbers

What we can count	On this shelf
Listings filed here	135
Orderable right now	93
Currently unavailable	42
Declared strengths recorded	1.5mg – 14mg
Price range	£4.19 – £39.90
Brands represented	14
Flavour tags in use	12
Listings carrying no flavour tag	14
Listings with no can count recorded	54

The row that ought to stop you is the last one. For 54 of 135 listings we hold no can count, which means that for two listings in five a price-per-can comparison is not something we can do and not something we will pretend to do. That is also the honest explanation for the price column: £4.49 and £39.90 are not two prices for the same kind of object, and reading them side by side as though they were is the quickest route to being disappointed when the parcel opens.

The filing behind the shelf

Every listing carries a declared nicotine strength in milligrams per pouch, taken from the manufacturer's labelling. We sort on that figure. That is the whole mechanism, and its limits are visible in the numbers above.

Why the recorded range runs from 1.5mg to 14mg

Because a single listing can cover more than one can, while our shelf assignment is one decision per listing. The consequence is worth stating in the plainest possible terms: the range of declared figures attached to listings on this shelf overlaps the ranges on the shelves either side of it. The Low Strength shelf records 3mg to 6mg, which sits entirely inside the span recorded here. The Strong shelf records 4mg to 30mg, whose lower end sits inside this shelf's span as well. The four headings are not four watertight compartments, and anyone who reads them as a neat sequence is reading something we did not put there.

The practical rule that follows is dull and correct: the figure on the product page is more reliable than the shelf heading, and the figure on the can in your hand is more reliable than both. Read the page, then read the lid.

Where our tagging is coarser than the lids

Twelve flavour tags are carrying 135 listings. That ratio is the problem in a sentence. The mint tag on this shelf covers spearmint, arctic mint, apple mint and several iced variants without separating any of them, so the Edge spearmint listing and Klint Arctic Mint at £36.90 sit under the same word while being nothing like each other on the lid. The berry tag has the same problem at a larger scale, and the wider berry shelf with its 76 listings inherits it wholesale.

At the other end, fourteen listings carry no flavour tag at all. Those are usually the cans whose names describe something our tag list has no word for. They are still in the grid on this page. They are simply invisible to a flavour filter, which is a limitation of our system and not a statement about the cans.

Names on the lid against numbers on the page

Manufacturers name cans however they like, and the vocabulary is not regulated into any kind of scale. Words such as "Strong", "Extra Strong", "Pro", "Max", "Extreme", "Light" and "Gentle" appear on lids across the catalogue with no shared definition behind them. Two houses using the same adjective are not describing the same figure, and a can with no adjective at all can declare more than a can that has one.

That is why our filing and the lids regularly disagree, and why we would rather point at the disagreement than smooth it over. Across the catalogue you will find listings whose own manufacturer naming includes strong-sounding words sitting on shelves our figures placed lower, and listings with entirely plain names sitting on the shelf we file as Extra Strong. Neither is an error. They are two different vocabularies — one anchored to a number, one not — that happen to reuse the same handful of words.

Bands, not levels

We want to be unambiguous about this, because a page like this one is exactly where the opposite impression gets made by accident. The four strength shelves are not tiers. They are not a difficulty curve, a progression or a set of stages. There is no destination at the far end and nothing here is a step towards anything. A listing filed on a higher-numbered band is not better, not more advanced, and not something anyone is expected to arrive at.

It follows that we will not suggest anyone move between bands, in either direction, and we will not tell you which figure is right for you. We genuinely cannot. We cannot see what you use, how often, or what you have used before, and those are the only facts that would make one declared figure meaningful next to another. The can you already buy is the single reference point that exists, its figure is printed on its own label, and holding that number against the number on a product page here is a comparison you can make and we cannot.

If you find a page anywhere that tells you which milligram figure suits a stranger, it is guessing. We would rather be the shop that says so. The same wording sits on the 98 listings filed as Extra Strong and on the 15 filed as Low, because it is equally true on all four pages and we are not going to soften it on one of them.

Stock, and what the 42 mean

Forty-two of the 135 listings on this shelf cannot be ordered at the moment. Proportionally that is much better than most of the site, and it means a shopper browsing here will hit far fewer dead ends than on the smaller shelves. Unavailable listings keep their pages, because the page still describes a real product, but you cannot buy from one and we flag it rather than letting you discover it in the basket.

We do not hold restock dates and we will not invent them to make this page feel more useful. If something you want is unavailable, the honest options are to check back, to look at what the same brand has filed elsewhere, or to widen out into the full catalogue and sort by something other than strength.

Using this shelf alongside the other axes

Strength is the bluntest of the three ways we file. Brand and flavour both cut across it, and combining two axes is how a 135-item grid becomes a list you can actually read.

By brand, this shelf is unusually generous: fourteen brands appear, more than on any other strength page. Several of them also appear on other strength shelves, which is worth remembering if you are following a brand rather than a number. The Pablo shelf, at 56 listings, is one of the largest brand shelves on the site, and Pablo files here as well as elsewhere. Cuba, with 47 listings, and Iceberg, with 40, do not appear on this shelf at all — their cans are filed on other strength bands, which is a fact about their declared figures and not a comment on the brands.

By flavour, the three largest shelves are mint with 148 listings, berry with 76 and tropical with 58. All three draw from every strength band rather than just this one, so if the taste matters more to you than the number, starting there and reading the declared figures afterwards is usually the faster route.

And if you would rather not use any axis at all, every listing we hold in one grid is the plainest view of the catalogue. If you want to understand the format before looking at products, our plain description of what a pouch is does that without selling you anything.

Prices, quantities and what the number on the grid means

A listing price covers whatever that listing covers, and across this shelf that varies a great deal. Where we hold a can count we publish it on the product page. For 54 listings we do not, and in those cases the page says nothing rather than offering a plausible-looking guess. The £4.49 Nordic Spirit listings and the £39.90 77 listings are not comparable as headline figures, and treating them as though they were is a mistake the grid makes easy.

The same applies within a brand. 77 VB Edition Arctic Berry at £39.90 and the Edge listing at £14.95 differ in quantity as well as in everything else, and the price gap is mostly the former. Read the product page before comparing.

Ordering, delivery and the age check

Everything from this shelf goes through the same checkout as the rest of the site. Age verification happens at checkout, and the courier may ask for identification when the parcel is handed over. If nobody able to show ID is there to receive it, the parcel is not left, and that is not something we can waive by request.

Stock figures on this page were accurate when the page was built and move independently of it. Adding an item to a basket does not reserve it, and an item showing as unavailable cannot be added at all.

The notice we are required to give

Everything on this shelf is sold only to adults aged 18 or over who already use nicotine. Nicotine is an addictive substance. It is not a licensed stop-smoking medicine and is not offered, described or intended as one. These products are not intended for non-smokers, for anyone who does not already use nicotine, for under-18s, or for anyone pregnant or breastfeeding. Proof of age may be requested at checkout and ID may be requested again on delivery.

Frequently asked questions

What puts a listing on the Medium Strength shelf?

The declared milligram figure per pouch, taken from the manufacturer's labelling, and nothing else. We sort every listing in the catalogue into one of four strength shelves on that number so the site can be filtered. It is an internal filing decision. It carries no judgement about the product, no suggestion about who should buy it, and no relationship to how any other retailer uses the same words. The figure itself is always shown on the product page.

Why does the recorded range say 1.5mg to 14mg?

Because a single listing can cover more than one can, while our shelf assignment is one decision per listing. The declared figures attached to listings filed here therefore span wider than the heading implies, and they overlap the ranges recorded on the shelves either side. We publish the real span rather than a tidy one. The rule that follows is simple: trust the figure on the product page over the shelf heading, and the figure on the can over both.

Is Medium a step up from Low Strength?

No. The shelves are bands we sort listings into, not levels, stages or a progression, and nothing on this site is a step towards anything. There is no destination at the end of the four headings and we will not suggest that anyone move between them. The recorded ranges even overlap, so a listing filed on one shelf can declare a lower figure than a listing filed on another. Read them as filters, which is all they are.

Which strength should I buy?

We cannot tell you, and we would rather say so plainly than improvise something that sounds helpful. We do not know what you already use, how often you use it, or what you used before, and those are the only facts that would make one declared figure meaningful beside another. The can you already buy carries its figure on its own label. Compare that number with the number on the listing in front of you. That comparison is yours to make.

Do the words on the lid tell me the strength?

No. Words such as Strong, Extra Strong, Pro, Max, Extreme, Light and Gentle are manufacturer naming with nothing defining them. No standard says what any of them must mean, two brands using the same word are not describing the same figure, and a can with no adjective at all can declare more than one that has a dramatic one. That is why our filing and the lids often disagree. Read the milligram figure and treat the adjective as part of the product name.

Why are some listings missing from the flavour filters?

Because fourteen listings on this shelf carry no flavour tag at all. They are in the grid on this page but invisible to any flavour filter, so a filtered view is quietly showing you less than the shelf holds. It usually happens when a can's name describes something our tag list has no word for — there is no spice tag, no violet tag and no pear tag, for example. It is a limitation of our tagging, not a gap in what we stock.

Why is one listing £4.49 and another £39.90?

Largely because the listings cover different quantities. A single can and a much larger quantity can each appear as one listing with one headline price, so putting those headline prices side by side tells you very little. Where we hold a can count we publish it on the product page; for 54 of the 135 listings here we hold none, and we will not estimate one. Read the price as the price of the listing rather than the price of a can.

How much of this shelf can I actually order?

Ninety-three of the 135 listings are orderable at the time of writing, with 42 unavailable. That is a better ratio than most of the catalogue, so you will hit fewer dead ends browsing here than on the smaller shelves. Unavailable listings keep their pages because the page still describes a real product, but they are flagged and cannot be added to a basket. We do not hold restock dates and will not publish a guess as though it were one.

Is a bigger shelf a sign of a better range?

It is a count, nothing more. This shelf has the most listings and the widest brand spread on the site, which affects how long browsing takes rather than what the products are. A shorter shelf is not a worse one, and we would not read a listing count as a recommendation in either direction. If the size of this grid is making the decision harder rather than easier, combining it with a flavour or a brand filter is the practical fix.

Can I follow a brand across the strength shelves?

Yes, and several brands here appear on more than one. Others appear on none of the other bands, and a few large brand shelves have no listing filed here at all — that is a consequence of their declared figures, not a comment on the brands themselves. The brand shelves are the better starting point if a name is what you are following, and you can read the declared figures once you are looking at the listings themselves.

How many pouches come in a can?

It varies by brand, and we do not hold the figure for every listing. Where a can count is recorded it appears on the product page. For 54 listings on this shelf there is no can count at all, and rather than fill that gap with something that looks convincing we leave it blank. If quantity matters to your decision, the can itself states it, and it is worth checking before you weigh one listing price against another.