77 Cola Cherry Nicotine Pouches

77 Cola Cherry: what our record actually holds

Everything on this page comes from that record, from describing the object, or from comparing it with other listings we hold. Where the record is silent, we say so instead of filling the space with something that sounds right. That is a slower way to write a product page and it is the only responsible one for an age-restricted product.

Speaking of which: this is sold to adults aged 18 or over who already use nicotine, and the full wording on that has its own section further down.

The tin, considered as an object

Most product copy treats packaging as a formality. It is worth more attention than that, because the tin is the part of the purchase you interact with several times a day and the part that determines whether a product is actually convenient to own. This can is a standard example of the category's design, and taking it apart is the most concrete thing we can do on this page.

The cap and how it seats

The lid is a press fit. It lifts off with a thumb and goes back on with a push, and the quality of that fit is the single most consequential thing about any pouch tin. A cap that seats firmly stays closed in a coat pocket, in a bag, and on a car seat when the car corners. A cap that seats loosely does not, and a tin that has quietly opened in a bag is a genuinely annoying thing to discover. There is no standard for this and no specification we can quote — our record holds price, strength, flavour and stock, and nothing about how firmly a lid closes. What we can tell you is that the variation between brands is real, that it is the sort of thing you notice within a day of owning a can, and that nobody's listing page will tell you in advance.

The face of the lid, and the order of what is printed on it

The top of the cap carries the brand, the flavour name and the milligram figure. The order and the prominence of those three matter more than they sound. If you keep several cans, the lid face is the only thing you look at — the tins go in a drawer or a bag pocket top-up, and you identify one by reading the top rather than by picking each one up and turning it over. On a listing like this one, where two strengths exist under the same name and the same flavour, the figure on the lid is doing real work: it is the only thing distinguishing a 5.2mg tin from a 10.4mg tin once both are out of their outer packaging. Anyone keeping both would be sensible to check the figure rather than the colour.

Inside: the ring of pouches, and the number we do not have

Lift the cap and the pouches lie flat in a single layer, arranged in a ring against the wall of the tin with the centre left clear. That arrangement makes them easy to lift out one at a time with a fingertip, which is the whole point of it.

How many are in the ring is a question we cannot answer. Our record does not hold a pouch count for this listing, and we are not going to publish an estimate. The count is printed on the packaging by the manufacturer, and the packaging is the authority. The same applies to the tin's diameter, its depth and the weight of a single pouch: if it is stamped on the can and absent from our data, the can is where to read it. This is one of several places on this page where the honest answer is a blank, and we would rather show the blank than decorate it.

The compartment in the cap

Turn the lid over and the underside is not flat — it is a shallow well with a retaining lip around it. This is the catch compartment, and it is where used pouches go until you reach a bin. It is the feature that makes the whole format workable away from a kitchen: on a train with no bin at the seat, in a passenger seat on a motorway, in a meeting room, the used pouch goes back into the lid rather than into a pocket, a cup or a tissue.

Its depth varies between manufacturers and ours is not recorded, but as a general matter these wells take several before they want emptying. Tip the contents into general waste when full — never down a sink, into soil, or out of a window. A used pouch is small and pale and disappears against most surfaces, which is the practical argument for putting it back in the tin, and the more serious argument is that a tin and its contents should be kept closed and away from children and animals at all times.

What it does in a pocket or a bag

The shape is the reason the format travels well. A tin of this kind is a flat disc, thinner than a matchbox is deep, and it lies flat rather than digging in. It goes in a jacket pocket without a bulge, in a jeans pocket less comfortably because of the diameter, and in any bag pocket at all without thought. Two cans stack on top of one another and take up almost no more room than one, which is why people carrying two flavours generally carry them stacked.

The base of the tin is the part nobody looks at and the part that carries the information you eventually want. Manufacturers generally print the required regulatory wording, the warnings and whatever batch or date markings apply around the underside or the outer wall, because the lid face is reserved for identification. It is worth turning a new can over once and reading what is there, particularly on a product where two strengths exist under one name. That printed wording is the authoritative source for anything to do with this product, and it outranks any description on this page — including ours.

The one thing to watch is where a tin gets left rather than where it gets carried. A car door bin in July and a windowsill in a sunny room are the two places cans reliably suffer, and a flat disc is easy to leave in both without noticing.

Cherry cola, described as a taste

The name points at a specific and very familiar combination: a cola flavour with cherry over the top of it. Both halves are worth taking separately, because which one leads varies between products and it is the main thing that differentiates one cherry cola from another.

Cola as a flavour is not a fruit and not a spice, but something built from both. It carries a citrus edge, a warm spiced note underneath — the vanilla-and-something-aromatic quality that makes a cola taste like a cola rather than like a generic sweet drink — and a distinctive slightly bitter finish. That bitterness is what stops cola reading as flat, and a cola flavour with it removed does not taste like cola at all.

Cherry over the top pulls in a different direction. The cherry here is the dark, syrupy, preserved kind rather than a fresh sharp one — a deeper red note that sits naturally with the spiced part of a cola and softens the bitter finish. It is an old pairing and a stable one, and the reason it works is that cherry and cola share the same aromatic register; the cherry is not fighting the cola so much as leaning on it.

Where the balance falls on this particular can is the part we would rather describe carefully than confidently. The name puts cola first and cherry second, which conventionally indicates the cola is the base and the cherry the addition. The aroma from an opened tin tends to follow the same order. But this is a description of a flavour written by people who stock it and not a specification, and flavour is individual enough that yours may read the other way round. What is a matter of record rather than opinion is that we tag this product as both cherry and cola, which is why it appears on both of those shelves.

One thing the name does not carry is a cooling word. There is no Ice, Arctic or Freeze on this lid, which distinguishes it from 77 Cola Ice, the brand's cooled reading of the same base at the same £39.90. If a cold front end is what you are after, that is the can doing it; this one is not.

5.2mg and 10.4mg on the same listing

Two declared figures, both from the manufacturer, both printed on their respective cans. There is an obvious arithmetic relationship between them — 5.2 is exactly half of 10.4 — and that is a fact about the two numbers rather than a statement about anything else. We mention it only because people notice it and ask whether it means something further. It does not mean anything we can tell you.

Both variants are £39.90. That is unusual enough to be worth stating twice: there is no premium for the higher figure and no saving on the lower one, so whatever governs the choice between them, cost does not.

What a milligram figure is: a content declaration by the manufacturer, useful as a sorting key and for letting somebody who already knows their bracket narrow a catalogue. What it is not: a description of how anything will read. Pouch size, how heavily the flavour is built, whether there is a cooling element and how long a pouch is kept seated all change the impression, and none of them are inside the number. Two cans printing the same figure can strike the same person very differently.

Our own filing places both variants of this product on the medium strength shelf, which holds 135 listings and is our largest band. Those bands are our convention for making a catalogue searchable, not a manufacturer's grading and not an industry standard; the strong band and the extra strong band sit above it for the same purpose. It is worth noticing that both figures on this listing fall inside the same band, which tells you something about how wide a band is.

We will not recommend a figure. We hold no information about you, we are not qualified to advise on nicotine strength, and a shop that steers individuals towards a particular one is doing something it should not do.

Against the rest of the shelf: cherry, cola, and a small pair of categories

The most useful comparison available for this can is with the other cherry and cola listings we hold, and the first thing to say about those two shelves is how small they are. Our cherry shelf carries 20 listings and the cola shelf carries 17. Against a mint shelf running to 148, those are narrow categories, and it means the comparison set here is short enough to go through properly rather than to summarise.

The cherry side

Cherry appears across our shelves in three or four readings. Velo Cherry Ice at £4.19 and Fumi Chilled Cherry at £27.90 both put a cooling element over the fruit, which this can does not. SYX Wild Cherry at £29.90 and the UBBS cherry listing at £19.95 are plainer readings without a second flavour attached. And the black cherry versions — ZYN Black Cherry at £19.99, the XQS one at £39.90 and Cuba Black Cherry, also £39.90 — point at a darker, deeper reading of the fruit than a bright red cherry.

Not one of those is doing what this can does, because none of them has a cola base under the fruit. That is the point of listing them: on a 20-listing shelf, the cherry-and-cola construction is a minority position.

The cola side, and the two direct comparisons

Two products on our shelves take the same combination directly. Killa Exclusive Cherry Cola at £33.50 and Pablo Exclusive Cherry Cola at £3.85 are the genuine like-for-like comparisons in our catalogue, and the gap between those two prices — nearly £30 — is the clearest illustration on this page of why a price cannot be read without knowing what it covers. Our record does not state a quantity for any of the three cans in this paragraph, this one included, so we cannot reconcile those figures for you and we are not going to pretend we can.

There is a fourth cola product nearby that needs a caveat rather than a comparison. Denssi Chaos Cola appears alongside these on the cola shelf at £39.90, but its title lists it as energy pouches rather than nicotine pouches, so it is a different kind of product and it does not belong in a comparison of nicotine cans. We are naming it because you will see it on the same shelf and should know why it reads differently, not because it is an alternative to this one.

What this comparison cannot do

We are comparing our own listings using our own data: names, prices, flavour tags and strength bands. We do not hold declared strengths for the neighbouring products in the data behind this page, so no strength comparison is being drawn between them and this can. We are not ranking any of them on quality, because that is not a factual question. And where a price cannot be interpreted without a quantity we do not have, we have said so rather than implying a conclusion.

The pouch, once it is out of the tin

Briefly, because the tin has had the long treatment above. A pouch here is a small, dry, soft pad with rounded ends, light in the hand and unremarkable to look at. It sits in the space between the upper lip and the jaw, where it stays without being held; it feels slightly more present for the first minute and then settles as it softens.

How long anybody keeps one in is not something we can usefully put a number on. The range is wide — minutes at one end, the better part of an hour at the other — and it varies between people and across a single day for the same person. Most people change when the flavour thins out, which on a can with no cooling element tends to be a more gradual fade than on one with a cold front end. That describes what people do, not what anybody should do.

Nothing needs doing while a pouch is in place. Talking is unaffected, including on a call, and drinking with one seated is ordinary. Whether to eat with one in is personal preference and we have no view on it worth publishing.

Choosing between the two figures on this listing

Since both variants cost £39.90, the decision is genuinely about the figure and nothing else, and it is the one decision this listing actually presents. We are limited in what we can say about it, deliberately.

What we can set out is the structure. There are two variants. They are 5.2mg and 10.4mg. They are the same price. Both sit inside our medium band. Both carry the same flavour and the same tags, so the flavour is not a variable between them — which is worth noting, because on some listings a strength choice comes with a flavour difference and here it does not.

What we cannot do is tell you which one to pick. We do not know what you currently use, we are not qualified to advise on nicotine strength, and the question of what suits an individual is not one a retailer should be answering. If you already know which figure you buy in, both are here at the same price. If you do not, this page is not the place that will resolve it, and we would rather say that than improvise something helpful-sounding.

The other decision people expect to find here — quantity — does not exist on this listing. Our record holds no can count for this product, so we cannot tell you what £39.90 covers or work out a per-can figure from it. Some listings on the site do carry that number and this is not one of them. That is a gap in our data rather than a statement about the packaging, and if the answer matters to you it is a fair thing to ask us before ordering.

Cola Cherry among the other 77 cans

We list 29 products from this brand on the 77 shelf, all of them at £39.90. That flat pricing is the defining feature of the range as we carry it, and it means comparing inside the brand is entirely a flavour exercise.

The brand runs a small cola group, and this can is the fruited member of it. Cola Ice takes the same base and puts a cooling layer on the front; Cola Vanilla takes it in the opposite direction, rounding the finish off with something softer and sweeter instead of colder. Between those two and this one, the brand offers three separate readings of the same underlying flavour idea, which is more attention than most manufacturers give it and is a reasonable reason to work through them if cola is the flavour you buy.

Away from cola, the Apple Mint can is the brand's light, green, cooled fruit and Forest Fruits its dark berry blend. The Ghost sub-line — Ghost Mini Mango and the Ghost Original Mini can, both £39.90 — is where the brand addresses portion size rather than flavour, and pointing at it is more honest than suggesting this listing has a format option it does not have.

Keeping something else on the go beside it

A rotation of two or three cans is the normal pattern. With a flavour built on a soft-drink reference, the second can is usually chosen either as a plainer version of the same fruit or as something from an entirely different register.

For the plainer route, the £19.95 UBBS cherry can and the £29.90 SYX wild cherry give you the fruit without the cola underneath it, which is a useful thing to have alongside if the cola base is what you occasionally want a break from. The ZYN black cherry listing at £19.99 does the same with a darker reading of the fruit.

For a cooled contrast rather than a warm one, Velo Cherry Ice at £4.19 is the cheapest cherry listing we hold and puts a cold front on the fruit, while the Fumi chilled cherry at £27.90 does the same at a higher price. And within the same brand and the same price, the vanilla version of the cola base is the nearest possible variation — same £39.90, same tin, one flavour element changed.

Looking after a can

Nothing about these tins is fragile, but an open one is exposed to the air every time it is used and the flavour is what deteriorates first.

• Press the cap fully down after each use. A tin half-open in a pocket all afternoon is the usual explanation for a can that reads flatter than it did.
• Keep it out of heat and direct sunlight. Car door bins, dashboards, windowsills and radiator shelves are where cans get forgotten; a drawer or a bag pocket is fine.
• Empty the compartment in the cap before it fills rather than after.
• Keep the tin closed and well out of reach of children and pets, in the house and in the car.
• If you keep both strengths of this product, read the figure on the lid rather than relying on the colour of it.

On whether a tin should be refrigerated: our record holds no storage instruction for this listing, so we are not going to issue one. Whatever the packaging says is the authority and outranks this page. What can be said without inventing anything is that a closed tin kept cool, dry and out of the light is how the format is normally stored and that nothing about it needs more.

Ordering it, and the checks either side of that

At present you cannot. Our record marks this listing as unavailable, and an out-of-stock product cannot be added to a basket regardless of how thoroughly it is described here. There is no waiting list, we do not take back-orders on individual lines, and we cannot give a restock date nobody has given us. The listing page is the live position.

When a product here is available, two checks bracket the purchase. At checkout there is an age check: everything on this site is sold to adults aged 18 or over, and an order that does not clear it is not dispatched. At the address, ID may be requested on delivery, and if it is requested and no adult present can produce it, the parcel is not handed over. That is the condition on which age-restricted goods can be sent at all rather than a courier's preference, so it is worth deciding in advance where a parcel should go — an age-restricted product is not something to leave sitting in an unattended porch.

Mixing brands, flavours and strengths in a single basket is ordinary and changes none of the above: one order, one age check, one parcel. Standard returns terms apply across the site, with the obvious limitation that a tin opened in order to taste it cannot go back on a shelf.

The four shelves this sits on

By strength, both variants are filed on the medium band with its 135 listings. By brand, the product sits on the 29-strong 77 page. By flavour it appears twice, on the 20-listing cherry shelf and on the 17-listing cola shelf, which are two of the narrowest flavour categories we run and are therefore two of the quickest to read end to end.

If you are browsing across brands rather than within one, the Pablo page and the Cuba page are the nearest brand shelves of comparable size, and the full index of what we stock holds every listing in one place.

Questions we are asked about this listing

Why are both strengths the same price?

Because that is what our record holds: two variants, 5.2mg and 10.4mg, both at £39.90. We cannot tell you the reasoning behind a manufacturer's pricing and we are not going to speculate about it. The practical consequence for you is straightforward — there is no cost consequence to the choice in either direction.

Which of the two should I buy?

Not a question we can answer. We hold no information about you, we are not qualified to advise on nicotine strength, and a retailer recommending a figure to an individual is outside what a retailer should be doing. Both figures are declared on the listing, both sit in our medium band, and the choice is yours to make.

Is it in stock?

No. Our record shows it as unavailable at the time of writing, and the listing page is the live answer if that changes. We have no restock date, we keep no notification list for individual products, and we would rather state that than leave an impression that something is due back shortly.

How many pouches are in a tin?

We do not hold that number. It is printed on the packaging by the manufacturer, and the packaging is the place to read it. We are not going to publish a figure we cannot stand behind for whichever batch you would receive.

How many cans does £39.90 cover?

Our record does not say for this listing. Some products on the site record a can count and this one has the field empty, which is a gap in our data rather than a fact about the box. Rather than divide the price by an assumption to produce a per-can figure, we would rather tell you the field is blank and let you ask.

Does it taste more of cola or more of cherry?

The name puts cola first, which conventionally signals that cola is the base and cherry the addition, and the aroma from an opened tin usually follows that order. That is our reading of a flavour rather than a specification, and flavour is individual enough that yours may come out the other way. The one thing that is a matter of record is the tagging: we file it under both.

Is this a cooled flavour?

There is no cooling word in the name, which conventionally means no cold layer has been put on the front of it. If that is what you want from a cola flavour, the brand's Cola Ice listing is where it sits, at the same price and in the same tin. We cannot quantify how cold any can reads, because no such figure exists in our data and we are not going to build a scale of our own to fill the gap.

Why is a caffeine product on the same shelf?

Because our cola shelf collects products by flavour rather than by category, so anything with a cola flavour lands there. The Denssi listing on that shelf describes itself in its own title as energy pouches rather than nicotine pouches, which is the difference to watch for. It is not a comparable product to this one and we would not put it in a strength comparison with it.

Do you publish ingredients?

No — not for this product and not for any nicotine product on the site. We describe flavour as taste and aroma, we publish the facts our record holds, and composition, technical specification and anything else printed on the packaging are matters for the manufacturer's own labelling, which is the authoritative source for them.

Where is it made and who makes it?

We do not hold that information and we will not guess at it. Our record carries a brand name and nothing about manufacture, origin or ownership. Whatever the packaging states is the only source worth relying on.

Can I keep a tin in my pocket all day?

People do, and the flat shape of the tin is well suited to it. The two things worth knowing are that a cap which does not seat firmly can work open in a pocket, and that a tin left somewhere warm — a car door bin in summer being the standard example — does the flavour no favours. Neither is a specification we can quote for this product; both are ordinary characteristics of the format.

What happens if I do not like it?

There is no way to test a flavour without opening a tin, and an opened tin cannot be resold. Our standard returns policy applies and does not change either of those facts. A cherry cola is a fairly specific flavour idea, so if it is the combination rather than this particular can you are unsure about, one of the cheaper cherry or cola listings elsewhere on the site is a less expensive way to find out.

Required legal and compliance wording

Nicotine is an addictive substance.

77 Cola Cherry Nicotine Pouches, in both the 5.2mg and 10.4mg variants, are sold only to adults aged 18 or over who already use nicotine. We operate an age check at checkout and do not supply anyone under 18. ID may be requested on delivery, and where it is requested and cannot be produced by an adult at the address, the parcel will not be handed over.

This product is not a licensed stop-smoking medicine and holds no authorisation of that kind. It is not intended for non-smokers, for anyone who does not already use nicotine, for under-18s, or for anyone who is pregnant or breastfeeding. Nothing on this page is medical advice, and nothing on it should be read as a suggestion that any person begin using nicotine or select any particular strength.

Keep tins closed and out of reach of children and pets, and dispose of used pouches in general waste. Every product fact stated above — the name, the brand, the price, both declared strengths, the flavour tags, the shelf placements and the stock position — comes from our own record for this listing. Where that record holds nothing, this page has said so rather than estimating, and the manufacturer's labelling governs anything printed on the packaging.

Closing summary

77 Cola Cherry is a cola base with a dark cherry note over it and no cooling element, offered in two declared strengths — 5.2mg and 10.4mg — at one price of £39.90, and out of stock as this was written. It sits in the medium band, on a brand shelf where all 29 listings share the same price, and on two of our smallest flavour categories. The only genuine like-for-like comparisons we stock are the Killa cherry cola at £33.50 and the Pablo one at £3.85, and since our record gives no quantity for any of the three, that price gap is not one we can explain. Everything we know about this product is above, and every gap has been written down as a gap rather than filled in.