77 Cola Ice Nicotine Pouches

What sits in the 77 Cola Ice can

Inside, the pouches sit flat in a ring under the lid. We do not publish a pouch count for this product, because our record does not carry one; the printed can is the place that figure lives, and we would rather leave a gap on the page than fill it with a number we have inferred. The same applies to the weight of a single pouch, the dimensions of the tin, any batch or date marking, and anything else stamped into the packaging by whoever made it. Our list of facts is short, and we are not going to lengthen it by guessing.

One piece of housekeeping ahead of everything else, since it governs how the rest of the page is written: this is an age-restricted nicotine product for adults who already use nicotine. The full compliance wording is set out in its own section at the foot of the page, and it is worth reading rather than scrolling past.

Cola and cold, taken strictly as a taste

The flavour record gives two entries, cola and mint, and the product name puts them in order: cola first, ice second. That ordering is the most useful thing about the name. This is not a mint can with a cola note somewhere behind it — it is a cola flavour with a cold finish laid over the top, and the two things occupy different parts of the experience rather than competing for the same one.

Cola as a flavouring is a compound rather than a single note. It reads as sweet, but the sweetness sits on a spiced, faintly citrus base — the orange-peel-and-something-darker character that every cola drink you have ever had shares, whatever else distinguishes them. There is a gentle sharpness in it, the sort that makes you aware of the sides of your tongue rather than the tip. It is a rounded, recognisable, slightly old-fashioned flavour shape, and it is the flavour most people can identify blind from a single second of it.

The mint half of the record is where the word ice earns its place. It is doing a cooling job rather than a flavouring one. You get less of a green, herbal, toothpaste-adjacent mint and more of a plain cold sensation running underneath the cola, which has the effect of making the spiced part read sharper than it otherwise would. Cold and sweet together is a well-worn combination in drinks, and this is a recognisable version of it. Whether the cooling is light or assertive is not something our record quantifies, and we are not going to put a number on it that we have not been given.

One honest caveat about all of that. A flavour record with two entries on it is a coarse instrument. It tells you which families are involved; it does not tell you the proportions, the order in which they arrive, how long each holds, or how any of it will read to your particular palate on a particular morning. We can describe the shape of a cola flavouring and the effect of a cooling note in general terms, because those are well-understood categories with a common vocabulary. We cannot describe this specific can more precisely than our record allows without inventing the detail, and anyone who gives you an exact sweetness on a ten-point scale has done exactly that.

The aroma off an open tin is the same thing in miniature, and it arrives in the same order: the cola note first, then the cool behind it. If you have used any of the cola listings on the cola flavour shelf, you will find this a familiar shape. Seventeen products are filed there, and they diverge considerably — some pair cola with a fruit, some run it plain, some do what this one does and put a cold edge across it. If you have used any of the cans from the mint shelf, do not arrive expecting one of those; the mint here is a temperature, not the leading flavour.

Storage, condition, and keeping a tin worth opening

More complaints about pouches trace back to how a can has been kept than to anything about the can itself, so this section is longer than it looks like it needs to be. Nothing here is a claim about the product; it is a description of how a small sealed tin behaves when it is left in various places, which is the sort of thing a shop ought to be able to tell you.

Dry pouches, moist pouches, and the difference you can feel

Pouches are not uniform in moisture across the market, and the difference is immediately obvious in the hand. A drier pouch feels firm, almost papery at the seam, and holds its shape when you press it. A moister one gives under a fingertip and feels slightly cool to touch before it goes anywhere near your mouth. Neither state is a fault, and neither is a virtue — they are simply different manufacturing decisions, and different people prefer different ones.

What matters for storage is that a pouch can only lose moisture, never regain it. A tin left open on a worktop for a weekend will produce pouches that feel stiffer, sit less comfortably and release their flavour faster and more briefly than the same pouches would have done on the day the can was opened. That is not a defect that developed in the product; it is the ordinary result of leaving a container open. The counter to it is unremarkable: close the lid every time, straight away, even when you are only reaching for the next pouch in ten minutes.

Heat, and the thing everybody does with a car

The most common way a can gets ruined in this country is being left in a vehicle. A tin on a dashboard or a parcel shelf in summer will reach a temperature nothing designed for a pocket was built around, and a can that has been through that cycle once will not feel or taste as it did beforehand. Flavour is the first thing to go — it flattens and loses its top end — and the physical feel of the pouch changes with it. Repeat the cycle over several days and you have a tin that is technically intact and practically not worth opening.

Radiators, windowsills in direct sun, the top of a fridge and the shelf above a cooker are the domestic versions of the same problem. None of them will do anything dramatic in an afternoon, but all of them are warmer than the rest of the house for long stretches, and it is the long stretches that count. A drawer, a cupboard, a coat pocket that is not on a person in July — anywhere that stays at the temperature of the room is fine.

The lid does the whole job

There is no clever storage technology in a pouch tin. The lid seals reasonably well and holds a catch compartment; that is the entirety of the system. Two things follow. The first is that a lid that has been dropped, stood on, or prised open with a key may not seat properly afterwards, and a tin whose lid does not close flush is a tin on a clock. The second is that the catch compartment is not a storage space in the sense the main body is. It is for used pouches on their way to a bin, and leaving a used one in there for days will affect what the fresh ones smell of when you next open up.

If a lid has stopped seating, the pragmatic answer is to use that can down faster rather than treat it as a long-term hold, and to keep any newer tin unopened until the damaged one is finished. Pouches do not improve with waiting, so the can you are partway through is always the one to work from.

How long a can stays in the state you bought it in

We do not publish a shelf life, a best-before or an after-opening window for this product, and we are not going to estimate one. Date markings, where a manufacturer applies them, are printed on the packaging, and the can in your hand is the authoritative source for anything of that kind. What we can describe honestly is the direction of travel: sealed and cool, a tin changes very slowly; opened and left in a warm place, it changes quickly. Everything between those two poles is a matter of degree.

The practical version, for anyone who keeps a few cans at once, is to open one at a time. A single can in rotation and the rest sealed in a cool drawer is a better arrangement than four cans all opened and all slowly drying in parallel, and it costs nothing to do. If you keep several flavours going for variety — a habit we come to further down — keep the spares closed until their turn.

The format, and what using one actually involves

A pouch is a small sealed sachet placed in the mouth, between the lip and the gum, and left there. It is not chewed, not sucked in any deliberate sense, and not swallowed. That is the whole of the format and it does not vary by brand or by flavour; every product we sell works the same way.

Physically, you take the lid off, take one out, put the lid back on. It goes in at the front of the mouth, most often under the upper lip, and the lip holds it in place. It will stay where you put it unless you move it, and it can be shifted from one side to the other if it becomes uncomfortable where it is. If it is uncomfortable everywhere, the answer is to take it out; there is no technique to master and nothing is gained by persisting. Talking, drinking and going about the day are all possible with one in, though a very full glass of water will make its presence felt.

How long people keep one in varies widely and is a matter of personal habit rather than instruction. Some take a pouch out after a few minutes, some leave one in considerably longer; most people settle into a length that suits them within a week of using any given product and then stop thinking about it. We are not going to publish a recommended duration, because that would be advice about use and this is a shop page. What we will say is that flavour is at its most pronounced early and fades gradually from there, so the moment a pouch stops tasting of anything is the most common cue people use.

Disposal is where the catch lid comes in. The upper compartment takes used pouches so they are not going into a pocket or a car door, and it empties into a bin. Pouches do not go down a drain or a lavatory, and they are not flushed away in any circumstances. When the tin is finished, it goes in the household waste unless your local authority says otherwise about the material, which is a question for them rather than for us.

10.4mg, read as a figure printed on a lid

The number on this can is 10.4mg, and it is the only strength we list for it. It is worth being precise about what that figure is and what it is not, because it is the single most misread thing on a pouch tin.

What the number is

It is the manufacturer's declared strength per pouch, expressed in milligrams, printed on the packaging and carried across into our listing exactly as given. We do not calculate it, adjust it, round it or convert it between the different conventions that different brands use. Where a brand declares an unusual figure — 10.4 rather than a round 10 — we publish the unusual figure, because it is theirs to state and ours only to repeat.

What the number does not tell you

It does not tell you how a pouch will feel, and it does not allow a clean comparison between brands. Two cans with the same printed figure can read quite differently from one another, because the strength declaration sits alongside a set of other manufacturing decisions — the size of the pouch, its moisture, how the flavour is balanced — none of which are captured in the milligram number and none of which we hold data on. It also does not tell you anything about you. We do not know what you use, we do not know what you are accustomed to, and we are not going to tell you which figure is right for you. That is not modesty; it is the line between describing a product and advising on its use, and we stay on the describing side of it.

Where 10.4mg sits on our shelves

We sort the catalogue into strength bands, and this can is filed on the medium-strength shelf. That shelf is the largest of the three by some distance, and the figures on it are not uniform — brands declare in their own conventions, so the band contains a spread of printed numbers rather than one. Above it sit the strong band and then the extra strong band, each drawing from the same catalogue and each filling up from a different part of it.

Band on our site	What it contains
Medium	135 listings, including this one at 10.4mg
Strong	132 listings, drawn from across the brands we carry
Extra strong	The upper end of the catalogue, filed separately

Reading across those bands is the most useful thing the figure does. If you already know which band a can you have used before was filed under, the band is a better navigational tool than the printed number, precisely because the bands are ours and consistent while the numbers are the manufacturers' and are not. The 135 products on the medium band listing are all filed on the same basis, whatever each can prints on its lid.

Cola Ice inside the 77 line-up

77 runs to 29 listings on our site, all of them gathered on the 77 brand page, and the shape of that range is worth knowing before you pick one. The brand covers a great deal of ground: mints, fruits, a couple of teas, some sweeter confectionery flavours, a mini-format sub-line, and a handful of special editions. Cola Ice sits in the part of the range where a recognisable soft-drink flavour is given a cold treatment.

Its nearest relative by name is 77 Cola Vanilla, which takes the same cola base in the opposite direction — where this can puts something cold across it, that one puts something soft and rounded behind it, and its flavour record pairs cola with coffee rather than with mint. Both are £39.90. If you like the cola base and want to know how much of the character comes from the base itself rather than the treatment, owning both is the direct way to find out.

On the mint side of the brand, 77 Ice Mint is the can that does the cold part without the cola, and it makes a useful reference point: it will tell you whether what you enjoy in this tin is the temperature or the flavour. 77 Apple Mint takes the same cool base and puts a sharp orchard fruit over it instead of a soft drink, which is a different kind of sweetness altogether. 77 Forest Fruits moves further still, into dark berry territory, with no mint entry on its record at all.

The brand also runs a mini-format line under the Ghost name, and two of those are on our shelves: the Ghost Mini Mango can and Ghost Original Mini. Both are listed at £39.90, the same as this one. The mini format is a physically smaller pouch, which is a different proposition in the mouth regardless of what the lid says about strength, and it is the thing to look at if the standard slim pouch has never quite sat right for you.

What people keep beside this one

Nobody who buys pouches regularly keeps only one flavour going, and cola is a flavour that benefits from something to alternate with, because a sweet spiced note is more noticeable when it is not the only thing you have tasted all week. The links below are reasons rather than recommendations — each one is a can we stock, with the fact that makes it relevant.

The most direct comparison in the whole catalogue is UBBS Cola Ice at £19.95, which is the same flavour idea from a different brand at roughly half the price of this listing. If the question in your mind is whether the 77 version is worth the difference, that is the can that answers it. Further along the cold end, XQS Arctic Freeze at £39.90 is the same money as this one and takes the cooling much further, with no soft-drink flavour in the way of it.

For a plain mint to sit opposite the cola, White Fox Double Mint at £34.90 doubles down on the mint itself rather than the cold, and Klint Arctic Mint at £36.90 goes the other way and leads with the chill. At the lower end of the price list, Edge Spearmint at £14.95 and Velo Bright Spearmint at £4.19 are the two cheapest ways to keep a spearmint in the drawer, and spearmint is about as far from a cola note as the mint family gets.

If variety means a genuine change of direction rather than a neighbouring flavour, Fumi Dark Spice at £27.90 is a spiced can with no cooling and no fruit, and SYX Cool Mint at £29.90 sits in the middle of the mint range at a middling price. On the fruit side, Pablo Silver Edition Blueberry Peach Ice is £39.90 like this one and layers two fruits under a cold finish, while Nordic Spirit Frosty Berry at £4.49 is the least expensive berry option we carry.

Choosing between what is offered here

There is not much to choose on this particular listing, and saying so is more useful than inventing a decision. Cola Ice is sold in a single strength, 10.4mg, at a single price of £39.90, so the only real choice is whether to buy this can or a different one. Our record does not carry a cans-per-pack figure for it, which means we cannot tell you from this page whether the price reflects one tin or several; the listing page and the basket state exactly what is included, and that is the line to read before paying.

Where a choice does exist is across the brand. Several 77 products are listed in two strengths — the Cola Vanilla listing carries both 5.2mg and 10.4mg, for instance, at the same £39.90 either way — so if the flavour interests you more than the figure, there are cans in the range where the figure is yours to pick. Where a brand charges the same for both strengths, as 77 does, the price tells you nothing about which to take, and you are choosing purely on the number.

Ordering, delivery and the age check

This is an 18+ product and the ordering process reflects that at every stage. There is an age check at checkout, and it is not a formality — an order that does not clear it does not proceed. ID may be requested on delivery by the courier, and if no adult is present to produce it where it is asked for, the parcel will not be handed over. Having something to hand on the delivery day is the simplest way to avoid a failed attempt and a redelivery.

Stock moves in whole deliveries rather than gradually, so a listing can be available, sell through and return to availability inside a short period. This one is showing as in stock at the time of writing, but a page is a snapshot and the basket is the live answer. If it has gone while you were reading, the rest of the brand's 29 listings is the first place to look for something close.

Prices across the site vary more than people expect — from £4.19 up to £39.90 among the cans mentioned on this page alone — and that spread reflects brand, format and pack contents rather than anything we can rank. Read the line on the listing rather than assuming a price band from the brand name.

Finding this page again

Cola Ice is filed in four places, and any of them will bring you back to it. It sits on the cola listings, on the 148-product mint shelf, on its own brand page, and in the medium band. Those four filters are the fastest way to narrow the catalogue, and they combine — a brand plus a strength band will usually get you to a handful of cans rather than a page of them.

If you are browsing rather than looking for something specific, the full catalogue is the top of the tree, and the brand pages for the larger ranges — Pablo and Cuba among them — are the sensible second stop, since both carry enough listings to be worth a browse on their own.

Questions we are actually asked about this can

Does it taste like a cola drink?

It carries a cola flavouring, so the family resemblance is there and most people recognise it immediately. It is not a drink and it does not behave like one — there is no fizz, no liquid and no sweetness of the kind you get from a mouthful of something cold. What you get is the flavour shape: sweet, faintly spiced, slightly citrus at the edges, with a cold note running underneath it from the mint side of the record. Whether that reads as close to a particular drink is a matter of individual taste, and we cannot answer it for you.

How strong is the cooling?

We do not hold that information. Our record tells us the flavour includes mint and the product name includes the word ice, and it does not quantify how much cooling that amounts to. Cooling intensity is not a figure any brand declares in a standard way, so even comparing two cans that both claim it is not a like-for-like exercise. The honest answer is that it is present and it is a secondary note behind the cola, and beyond that the can is the only thing that can tell you.

Why 10.4mg and not a round number?

Because that is what the manufacturer declares, and we publish declared figures without adjusting them. Brands use different conventions for how they arrive at and express a strength figure, which is why the catalogue contains round numbers, one-decimal numbers and everything between. A figure that looks odd is not an error on our part and is not a sign of anything unusual about the can; it is simply the number that brand chose to print.

Is there a lower-strength version of this flavour?

Not of Cola Ice specifically — we list it in 10.4mg only. If a lower figure matters to you and the cola flavour is what you are after, the Cola Vanilla can is listed in 5.2mg as well as 10.4mg, at the same price, and shares the same cola base with a different partner flavour. That is the closest we can offer within the brand, and it is a different flavour rather than the same one weakened.

Can I put an opened can in the fridge?

People do, and there is nothing about a cool cupboard or a fridge that will damage a sealed tin. It is not something we advise either way, because that would be telling you how to keep a product rather than describing how one behaves. What is clear is the opposite case: heat and an open lid are what change a can, and avoiding both is the whole of the practical advice we are willing to give.

What is the small compartment in the lid for?

Used pouches. It is a catch space so that a used pouch has somewhere to go when a bin is not immediately to hand, and it is emptied into a bin at the first opportunity. It is not designed to hold fresh pouches, and using it for that will not do them any favours given what has been in there. Nothing goes down a drain or a lavatory at any point.

Do you publish the number of pouches in the tin?

No. Our product record does not carry a pouch count for this listing, and we do not hold a cans-per-pack figure for it either. The printed can carries that information and is the authoritative source for it. Where a product page on this site does state a quantity, it is because our record holds one; where the page is silent, as here, it is because we would be guessing.

Is this the same product as the UBBS one with the same flavour name?

No. The UBBS Cola Ice listing is a different brand's product with a similar flavour name and a different price, £19.95 against £39.90. Flavour names are not proprietary and several brands use the same ones, so a matching name tells you the flavour family and nothing more. We hold no information about who manufactures either product and we are not going to speculate about any relationship between them.

What do you know about where this is made?

Nothing that we could stand behind, so we say nothing. We hold the brand name, the product name, the price, the strength and the flavour, and that is the list. There are no founding stories, factory details or country-of-origin claims on this page because we do not have them. The packaging is the next place to look, and if it is not there either, ask us rather than trusting a page that has filled the gap with something invented.

What happens if I do not get on with the flavour?

Taste is individual and we cannot predict yours. The catalogue is arranged so you can move sideways quickly: the seventeen cola listings cover other readings of the same base, and the wider shop covers everything else we carry. Our standard returns policy applies as it does across the site, and the terms of it are on the relevant policy page rather than here.

Does the price ever differ by strength?

Not on this listing, which has only one strength, and not generally across 77 — the brand's cans are listed at £39.90 whether they carry one declared figure or two. That is a pricing decision rather than a statement about the products, and it means the number on the lid is the only thing separating two variants of the same flavour when a brand offers both.

Can I keep two flavours going at once from the same drawer?

There is nothing stopping you, and plenty of people do exactly that rather than work through one tin at a time. The only practical points are the ones made further up: keep the spare can sealed until it is in use, and keep both away from heat. Two open tins dry at the same rate as one, so the cost of running a pair is that both are ageing rather than one. If you want a second can specifically to alternate with this one, the cola-to-mint contrast is the obvious pairing and the Ice Mint listing is the in-brand way to make it.

Is a full-price can better made than a cheaper one?

We hold no information that would let us answer that, and we are not going to imply an answer through the way the catalogue is arranged. Price on this site reflects brand, format and what a listing contains, and the range on a single page of this one runs from £4.19 to £39.90. A higher figure is not a quality statement from us and should not be read as one. The only honest way to find out whether a given can suits you is to try a can, which is an argument for a single purchase before a repeat one.

Legal and compliance information

Nicotine is an addictive substance.

This product is sold to adults aged 18 or over who already use nicotine, and on that basis alone. We do not sell to anyone under 18. An age check runs at checkout, and ID may be requested on delivery; where it is requested and an adult cannot produce it, the parcel will not be released.

77 Cola Ice Nicotine Pouches are not a licensed stop-smoking medicine and are not authorised, licensed or intended for any such purpose. This product is not intended for non-smokers, for anyone who does not already use nicotine, for under-18s, or for anyone who is pregnant or breastfeeding. Nothing on this page is medical advice, and nothing on it should be read as encouragement to begin using nicotine or as a recommendation of any particular strength for any particular person.

Keep the product out of reach of children and animals. Every factual detail above — the name, the brand, the price, the declared strength, the flavour record and the stock position — comes from our product record for this listing. Where our record is silent, this page says so rather than estimating. The can itself, and the manufacturer's own labelling on it, is the authoritative source for anything printed on the packaging.

The short version

77 Cola Ice is a single-strength can: 10.4mg, £39.90, cola with a cold note over it, filed under medium strength and in stock as this was written. It is one of 29 cans in the brand, its closest relative in name is the Cola Vanilla listing, and its closest comparison in the wider catalogue is the UBBS can carrying the same flavour name at a lower price.

Keep the lid closed, keep the tin out of a warm car, and open one can at a time. Everything we hold about this product is on this page, and where we do not hold something, that is on the page too.