77 Nicotine Pouches

What is here, and what you can actually order

Twenty-nine listings, 14 orderable and 15 unavailable. That is close enough to an even split that you should check before planning around any particular lid, and it is why several of the product links further down this page are flagged as things you cannot currently buy. We have linked some of them anyway, because a shelf page that silently hid half its range would be less useful than one that tells you what is missing — but every unavailable link on this page says so where it appears.

The available half includes Apple Mint, Cola Ice, the plain Strawberry listing, Melon Mint and Watermelon Ice, among others. The unavailable half currently includes Fresh Mint, Grape Ice, Blueberry Ice and Raspberry Ice — all four out of stock as this is written, and all four listed here because they show what the range contains rather than because you can order them.

Stock moves faster than a category page is rewritten. Treat these counts as the picture at the time of writing, the grid above as more current, and the product page as the actual answer. If you would rather browse a brand shelf where availability is not the first question, the 56-listing Pablo shelf and the 31-listing Killa shelf are both fully orderable as things stand; the Iceberg shelf is at the opposite extreme with nothing available on it at all.

The formats on this shelf, and the one thing they do not mean

Most brand shelves here tell you nothing about the physical object. A can of pouches is a small round tin — a lid, a shallow well of portions underneath, and on these a compartment in the lid for the ones you have finished with — and the things that genuinely differ between two tins are the diameter, the depth, the number of portions and the shape of the portion itself. On the Cuba shelf and the Killa one, none of that is in the product name at all. Here, some of it is.

Three words do work in these titles. Mini is the format word: it appears on listings like Ghost Mini Mango, Ghost Original Mini, VB Edition Mini Arctic Berry and VB Edition Mini Arctic Mint, and it describes a physically smaller portion than a standard one. Ghost and VB Edition are line names — they group a set of lids together and say nothing about the object. A listing can carry a line name without the format word, as the VB Edition Arctic Berry listing does, and the difference between that one and its Mini namesake is exactly the kind of thing the naming is there to signal.

Now the part that is most likely to be misread, and it is worth stating flatly. On this shelf, the listings carrying the Mini format word are also the ones carrying the highest declared figure in the range. A smaller portion is not a lower number here; if anything the two run in opposite directions. So a size word in a product name is not a strength signal and must not be read as one. The number on the listing is the number; the word describing the object is describing the object. Check the declared figure on the product page rather than inferring it from how the format sounds.

Beyond the naming, the practicalities are the same as anywhere on the site. The tins stack, they rattle when half empty, and the lid well is the reason a can is a sensible thing to have in a pocket — a finished portion goes back under the lid or into a bin rather than onto the ground. Our guide to what a pouch actually is covers the format questions in more depth than a brand shelf should, and applies across the whole catalogue rather than just this range.

One listing, two declared figures

A quirk worth knowing before you order from here: on this shelf a single product page does not always correspond to a single declared figure. Several listings cover two variants under one URL, so the page offers a choice rather than a fixed number. Ice Mint, Cola Vanilla, Forest Fruits and the Watermelon Ice page are all built that way and all currently orderable; the Cola Cherry listing is built the same way but is unavailable at present.

That is why the shelf-wide range reads 5.2mg to 20mg rather than naming a single figure per listing: the ends of that range are sometimes the two ends of one product page. When you add something to a basket from this shelf, look at which variant is selected, because the two on a single page are materially different numbers and the page does not pick for you.

Three strength bands, and a name that disagrees with one of them

Our strength shelves are flat arithmetic bands applied to the declared figure and nothing else: up to 6mg is Low, roughly 7mg to 14mg is Medium, 15mg to 30mg is Strong, above 30mg is Extra Strong. Run this range through them and it spreads across three bands, which no other brand shelf covered on this site does as widely at the lower end.

The bulk of the shelf declares a figure in the middle band, so most 77 listings sit on the Medium Strength shelf alongside 135 others. The Mini listings, at the top of this range, land on the Strong shelf. And the lowest figure on the shelf is low enough to reach our Low band — this is one of very few brand shelves here that gets there at all. Nothing from this range reaches Extra Strong, which sits well above the top of what these listings declare.

There is one naming-versus-filing disagreement to flag, and it is the same kind we set out at length on the Killa shelf. The web addresses of the two VB Edition Mini listings still carry the manufacturer's own line wording, which includes the words extra strong. Their declared figure is 20mg. Twenty falls inside our 15-to-30 band, so those listings file under Strong, not Extra Strong, and the address and the shelf will not agree if you read them against each other. We file on the number, because the number is the only thing in this that is measurable, and we would rather point at the mismatch than quietly pick a side.

None of these bands is a ladder, a tier list or a route, and they are sorted numerically because that is how arithmetic sorts. A higher figure is not an upgrade, a lower one is not a compromise, and a line word such as Extra Strong or Original is a manufacturer's name rather than a grade. We cannot advise which strength suits anyone, and a retailer's category page is the wrong place to look for that.

One price, and why it is not a per-can figure

Every listing on this shelf shows £39.90 — the same figure 29 times, with no spread to compare. So the price column cannot be used to narrow this shelf any more than the flat pricing on the Cuba range can be used to narrow that one.

What sits underneath the figure is the part worth understanding. Seven of the 29 listings declare how many cans the listing covers. The other 22 do not, and all 29 show the identical price regardless of which group they fall into. That pattern is suggestive — it hints strongly that the undeclared listings cover the same quantity as the declared ones — but a hint is not a stated fact, the catalogue does not say it, and we are not going to print a can count we cannot source. Where a listing declares its count, the product page shows it; where it does not, the field is genuinely empty.

The general rule, which applies across the site and not only here: a headline figure is a listing price, and a listing may cover one tin or a roll of them. The clearest demonstration is the Pablo range, where a single brand shelf runs from a low single-can figure up to a much higher multi-can one — its two ends are not measuring the same object. Setting £39.90 here against the bottom of that shelf would produce a comparison that looks quantitative and means nothing. If you do per-can arithmetic on this shelf, treat the result as your own estimate rather than something we have told you.

Otherwise the pricing is plain: the figure shown is the figure charged, delivery is added at checkout, and there is no tiering or quantity discount changing what the grid displays.

Where our filing is coarser than the lids

This shelf uses ten of our thirteen flavour words, and seven of its 29 listings carry no flavour tag at all — the highest proportion on any of the large brand shelves. Both of those numbers point at the same thing: the lids here are more varied than our vocabulary, and in a couple of places the tagging is not just coarse but actively wrong.

Start with the worst of it. The word coffee on this shelf is doing duty for flavours that are not coffee. The Cola Vanilla listing carries it, because there is no vanilla word in our vocabulary and coffee was the nearest thing the tagger reached for. A raspberry vanilla lid elsewhere on the shelf is tagged the same way for the same reason, and so is a salted caramel one. None of those three is a coffee lid. If you browse our coffee shelf expecting coffee, this range is where you will be disappointed, and we would rather say so here than let you find out at the door.

The second artefact is systematic rather than occasional, and once you see it you cannot unsee it. The word Ice in a lid name pulls a mint tag. Watermelon Ice, Cola Ice, Grape Ice (unavailable), Blackcurrant Ice (also unavailable) and several others all carry mint alongside their actual fruit. That is defensible as a description of a cold note and misleading as a filing decision, because it means our mint shelf — the largest on the site at 148 listings — contains a substantial number of cans that nobody would describe as mint lids. Read the full title before trusting a mint tag.

Then the usual approximations. Apple Mint is filed as tropical because there is no apple word in our list. Melon Mint is filed as watermelon, watermelon being the only melon-shaped word we have, and a melon is not a watermelon. Peach Mint, currently unavailable, goes to tropical for want of a peach shelf.

And the seven untagged listings, which are the most interesting group on the shelf. They include Black Tea and Green Tea — both unavailable, and neither of them a flavour our vocabulary can hold — plus Pink Punch and Forest Fruits, which are orderable, and Ghost Original Mini, whose name describes a line and a format rather than a taste. A rosemary lid and a bergamot one are in the same group. Worth noting that Forest Fruits went untagged here while a similarly named berries lid on another shelf did pick up a berry tag — there is no principle behind that difference, just two near-identical names landing on opposite sides of a line that was never drawn carefully.

One last practical note for anyone using the search box: the Arctic listings are spelled with the full word in their titles but not in their web addresses, so a search on one spelling may not turn up what a search on the other does. If a lid you expect is not appearing, try the other spelling before concluding it has gone.

Crossing this shelf with the others

Because the price is flat and half the shelf is unavailable, the productive moves from here are usually onto another axis. If the declared figure is what matters, the Medium Strength shelf holds 135 listings from every brand and is where most of this range lives. If flavour is the priority, the berry shelf at 76 listings and tropical at 58 both pick up parts of this range — with the caveats above about what tropical is standing in for.

Across brands, Cuba at 47 listings is the nearest thing in size, though it declares much higher figures and reaches none of the bands this shelf occupies. For smaller ranges there are 22 listings under ZYN, 21 under Velo, 16 under Fumi and 14 under Nordic Spirit. And since it comes up on every brand page: a brand name is a brand name. Nordic, Cuba, Iceberg and Siberia say nothing about where anything is made, we hold no origin data for any range we list, and we are not going to infer some from a word on a lid. If you would rather scan the lot in one place, the full catalogue lists everything we stock.

Ordering, delivery and the age check

Orders go through the product pages rather than this one, and the grid above links into them. The £39.90 shown is the figure charged, with delivery calculated at checkout. Given that roughly half this shelf is unavailable, and that several listings offer two variants on one page, the product page is worth reading properly before you order rather than after.

Age verification runs at checkout and a courier may also ask for ID at the door. If it cannot be produced, the parcel is not handed over, and that is not at the driver's discretion. Worth keeping something to hand rather than losing a delivery slot over it.

Who this shelf is for

Everything on this shelf is sold only to adults aged 18 or over who already use nicotine. Nicotine is an addictive substance. These products are not a licensed stop-smoking medicine and are not intended for non-smokers, non-nicotine-users, anyone under 18, or anyone who is pregnant or breastfeeding. We make no health or medical claim about them in any direction, and we cannot advise anyone on which product or strength to choose. ID may be requested on delivery.

Frequently asked questions

How much of the 77 shelf can I order right now?

Fourteen of the 29 listings are available at the time of writing and 15 are not — close to an even split. Several links on this page point at unavailable listings, and each one says so where it appears, because a shelf page that hid half its range would be less useful than one that tells you what is missing. Stock changes faster than this page is rewritten, so the product page is always the current answer rather than these counts.

What does Mini mean in a 77 product name?

It is a format word describing a physically smaller portion than a standard one, and on this shelf it is genuine information — most brand shelves here put no format word in the title at all. Ghost Mini Mango and Ghost Original Mini both carry it. Ghost and VB Edition, by contrast, are line names that group lids together and say nothing about the object itself.

Does a Mini pouch mean a lower strength?

No, and on this shelf the opposite is true as a matter of fact: the listings carrying the Mini format word declare the highest figure in the range. A size word describes the object, not the number. Never infer a declared figure from how a format name sounds — read it from the product page. This is exactly why we would rather spell the pattern out than let the naming do the explaining for us.

Why do some listings show two different strengths?

Because a single product page here can cover two variants rather than one. Ice Mint, Forest Fruits and Cola Vanilla are built that way and are orderable; Cola Cherry is built the same way and currently is not. It is also why the shelf-wide range reads 5.2mg to 20mg. Check which variant is selected before ordering, because the page does not choose for you.

Why do the VB Edition Mini addresses say extra strong when they file under Strong?

Because the web address preserves the manufacturer's own line wording, while our shelves are arithmetic bands applied to the declared figure. Those listings declare 20mg, which falls inside our 15mg to 30mg band, so they sit on the Strong shelf and not on Extra Strong. We file on the number because the number is the measurable part. The same mismatch runs across almost the whole Killa shelf, where we set it out in more detail.

Is this the only brand shelf that reaches the Low Strength band?

It is one of very few that gets there at all, yes — the lowest figure on this shelf is low enough to fall inside our Low band, while most brand shelves here start well above it. The bulk of the range sits on the Medium Strength shelf instead. That is a filing observation about where listings land, not a suggestion about what anyone should choose, and we cannot advise which figure suits any individual.

Why is a vanilla flavour tagged as coffee?

Because our vocabulary has no vanilla word, and coffee was the nearest thing available when the tag was applied. The Cola Vanilla listing carries it, as do a raspberry vanilla lid and a salted caramel one elsewhere on this shelf. None of the three is a coffee lid. It is the least defensible tagging on the site, and we would rather flag it here than let you browse a coffee shelf expecting coffee and find this instead.

Why do so many fruit flavours carry a mint tag?

Because the word Ice in a lid name pulls one. the Watermelon Ice listing, Cola Ice and Blueberry Ice — the last of those currently unavailable — all carry mint alongside their actual fruit. It is a reasonable description of a cold note and a poor filing decision, because it means our mint shelf holds a lot of cans nobody would call mint lids. Read the full product title rather than trusting the tag.

How many listings have no flavour tag at all?

Seven of the 29, the highest proportion on any large brand shelf here. They include Black Tea and Green Tea, both unavailable, plus Pink Punch, which is orderable, and a rosemary lid and a bergamot one. None of those is a flavour our thirteen words can hold. Untagged means our vocabulary is short, not that a pouch is unflavoured, and those listings will never show up on a flavour shelf.

Why do all 29 listings cost £39.90?

Because the shelf is priced flat in the catalogue, so price cannot be used to compare one listing with another. Underneath, seven listings declare how many cans the listing covers and 22 do not — at the same figure either way. That is suggestive but not stated, and we will not print a can count we cannot source. A headline figure is a listing price rather than a can price, and any per-can arithmetic you do is your estimate, not ours.

I searched for an Arctic flavour and found nothing. Why?

Because the spelling differs between the product title and its web address on those listings — one uses the full word and the other does not. If a lid you expect is not appearing, try the other spelling before concluding it has gone. It is a data quirk rather than a stock problem, and the listing in question is orderable. If you would rather not fight the search box, the full catalogue lists everything in one view.

Will I need ID when the order arrives?

Possibly. Age verification runs at checkout and the courier may also ask at the door; without it the parcel is not handed over, and that is not discretionary. Everything on this shelf is sold only to adults aged 18 or over who already use nicotine. If someone else is likely to take the delivery, it is worth planning for that rather than losing the slot. Our general guide covers the practicalities across the whole site.