77 Ice Mint Nicotine Pouches

Ice Mint by 77, in two declared figures

Everything factual here comes out of our product record, which carries brand, name, price, declared strength, flavour and stock. It does not carry pouch counts, portion weights, dimensions, dates or ingredient detail. Where this page needs one of those it will say plainly that we do not hold it, which happens several times below. The can is a shallow round tin with a lift-off lid, branding and the declared figure printed on the top; its exact measurements are on the packaging, not in our data.

One note of housekeeping before the description: this is an age-restricted nicotine product for adults who already use nicotine, and the required wording sits in its own section at the bottom of the page.

The pouch as an object: what happens from lid to bin

A nicotine pouch is a small sealed pouch that goes in the mouth, between the lip and the gum, and stays there. It is not chewed and it is not swallowed. That is the entire format, unchanged across every brand and flavour on this site.

Getting one out and putting it in

Lid off, one pouch out, lid back on — and that middle step is worth a sentence, because on a completely full can the first pouch can be awkward to lift. There is no gap to get a fingertip into until one has been removed, and that is true of most tins rather than a quirk of this one.

The pouch goes at the front of the mouth, usually under the top lip, held against the gum by the lip itself. Under the bottom lip works equally well and some people prefer it. Once placed it stays put, needs nothing doing to it, and can be moved side to side if it stops being comfortable where it started. If it is uncomfortable in every position, take it out. Comfort is individual and nothing about this format asks anyone to persist with something that does not suit them.

How long it stays, and why there is no number here

People ask for an average and we will not give one, because the honest range is too wide for an average to describe anybody — a few minutes at one end, the better part of an hour at the other. A figure published in the middle of that would be usage guidance wearing the costume of a statistic.

What can be reported is the reason people most often give for taking one out: the flavour has gone. In a pouch, flavour runs down gradually and then stops, much as it does in chewing gum, and for most people the end of the taste is what ends the pouch. There is no target and nothing to get right. Whatever usage guidance the manufacturer prints on the can is the guidance that applies.

The compartment in the lid

Tins of this pattern carry a shallow catch compartment inside the lid, sealed off from the body where the unused pouches sit, and a used pouch goes in there when no bin is to hand. Its only real requirement is that it gets emptied — a full compartment stops the lid seating properly, and a lid that will not seat is the root of most of what goes wrong with a can.

Disposal is general waste: a bin, not a sink, not a toilet, not out of a window. The tin itself is plastic and goes to household recycling to whatever extent your council accepts that grade, which varies by area and is not something we can answer for a particular address.

Moving to this can from another mint

This section is for people already using pouches who are coming to this listing from a different one. It is a set of practical differences with nothing claimed about any of them, and it is addressed only to existing nicotine users — nothing here is an invitation to anybody else.

Mint is not one flavour, so "I like mint" is not a specification

Of all the flavour words on our shelves, mint is the one that carries the least information, because it covers the widest ground. Our mint shelf holds 148 listings, more than any other flavour category on the site, and the distance between the two ends of it is considerable. Somebody who says they want a mint has narrowed the field by about a seventh and no further.

So the useful question when moving between mints is not whether you like mint but which part of it you have been using. That is what the rest of this section is about, and the reason it matters is practical: a mint-to-mint move can be a much bigger change than a mint-to-fruit one, which surprises people.

There is a second reason the mint shelf is worth understanding rather than skimming, and it is to do with how the site is organised. Because the flavour field is what builds our shelves, any can that records mint appears on the mint page — including cans whose names lead with a fruit and carry mint only as a second entry. So the 148 listings on that shelf are not 148 mints in the sense you might expect; a good number of them are fruit cans with a cold note recorded alongside. If you browse mint and keep finding fruit, that is the reason, and it is a filing consequence rather than a mislabelling.

Spearmint, frosted, and doubled

The rough divisions, described as taste only. Spearmint is the softer, sweeter, rounder reading — Edge Spearmint at £14.95 and Velo Bright Spearmint at £4.19 both sit there, at two very different listed prices. The frosted or arctic reading takes mint towards a colder and sharper character instead: Klint Arctic Mint at £36.90 and XQS Arctic Freeze at £39.90 are the examples on this page. Doubling is a third idea again, where the mint is layered rather than shifted — White Fox Double Mint at £34.90 is the one linked here. And SYX Cool Mint at £29.90 sits closer to the middle of the spread.

This listing, with Ice in its name, belongs to the cold side of that map rather than the spearmint side. If your previous can was a spearmint, that is the change to expect; if it was already an arctic-styled can, the move is a shorter one.

Arriving with a figure in your head

The second thing people carry across is a number, and numbers travel worse than flavours do. The declared figure belongs to the listing, not to the brand: this page carries 5.2mg and 10.4mg, and every other can in the range carries whatever figure is printed on its own page. Two 77 cans can therefore sit on entirely different strength shelves of ours.

Across brands it is weaker still. Manufacturers declare their figures in different ways and against different portion formats, so the same number on two makers' cans is two separate declarations that happen to coincide rather than a statement of equivalence. We publish each maker's figure exactly as given and do not convert between them, because we do not hold the technical detail that would make a conversion honest. Read the figure on the page in front of you, every time.

What changes, and what does not, when the price is constant

A small practical point about this brand specifically. Every 77 listing linked from this page is £39.90 — including both variants of this one. That means moving between cans within the range costs nothing and gains nothing financially, and the decision reduces to flavour and declared figure alone. It is a simpler shelf to move around than most, and it is worth knowing before you start comparing, because a constant price removes the main thing that usually complicates a comparison.

The limits of what we will say

People arriving from another can generally want to know how the two will compare in use, or which of the two figures on this page to pick. We answer neither. We do not describe effects, we will not recommend a strength to a person, and we give no medical, health or dosage advice of any kind. Brand, flavour, declared figure and price laid side by side is the full extent of the help available here, and the rest is not ours to give.

Ice Mint described as taste and aroma

The flavour record for this listing holds one entry: mint. The name adds Ice, which on a pouch can is a convention indicating a cold reading of whatever it modifies rather than an ingredient statement.

Described as taste alone, that combination is a plain mint pulled towards the cold end — green and minty in the way all mint is, but sharper at the edges than a spearmint and carrying a distinct coolness on the tongue. There is a sweetness in the sense that mint flavourings generally have one, but it does not sit on top as a separate layer and it is not confectionery sweetness. Where a spearmint reads as soft, this construction reads as clean-edged.

The aroma runs the same way. Take the lid off and the cold note is what arrives first, ahead of anything else — which, incidentally, is the quickest way to tell an iced can from a plain one without reading the lid. It is also a reasonable rough check on the condition of a can that has been open a while, since the cold note is usually the first thing to fade.

We do not hold a tasting note from the manufacturer for this product, so none of the above is quoted from them. It is a description of the flavour category, written so that someone comparing cans on a screen has more than one word to go on. The maker's own description, if there is one, is on the packaging.

5.2mg and 10.4mg on the same listing

Both figures are declared by the manufacturer for each pouch, printed on their respective cans, and reproduced by us exactly as given. Both variants are £39.90. This section explains what the figures are. It contains no advice and no suggestion about which one anybody should be looking at.

On the decimals, since people ask: 5.2 and 10.4 are simply the values the maker declares, and a declared figure is not obliged to be round. Round numbers on other cans are not more precise or more official — they are rounder. Rounding either of these on our page would be editing a manufacturer's declaration, which is not ours to do.

Read as arithmetic, 10.4 is exactly twice 5.2, which is a tidy relationship between two printed labels and nothing more than that. It is not a statement about experience and we will not turn it into one. The comparison available to us is between numbers on packaging; the comparison people actually want is not one a shop can make.

Both figures put this listing on the Medium Strength shelf, which holds 135 listings. The Strong shelf holds 132 and the Extra Strong shelf holds the higher declared figures. Those three pages are a filing system so that people who already know their figure can filter to it, and nothing else. They are not a ladder, not a ranking, and not a direction anyone is being pointed in.

Two cans in the house: condition, labelling and keeping both usable

Because this listing comes in two variants at the same price, it is more common than usual for someone to end up with two cans of it at once. That creates a storage situation worth describing properly, and the general condition advice sits inside it.

Telling two cans apart when both say Ice Mint

The first practical issue is identification. Two cans of the same product with different declared figures look broadly alike, and the thing that distinguishes them is the figure printed on the lid — which is small, and which is the part you stop reading once a can is familiar. The consequence is that people mix them up.

The fix is not clever: keep them separated physically rather than trusting yourself to read the lid each time. Different drawer, different shelf, different pocket of a bag — whatever distinction you will notice without having to look. If one is open and one is sealed, that distinction does most of the work on its own. The point is simply that "I will check the lid" fails reliably, and a spatial habit does not.

The open one and the sealed one

An opened can and an unopened can are in different conditions and want slightly different treatment. The sealed one is as it left the factory and only needs to be left somewhere cool, dry and dark until it is wanted. The opened one is exchanging air with the room every time it is used, and that is the process that ages it.

A sensible arrangement, and a common one, is that the opened can travels and the sealed can stays at home. That keeps the reserve in good condition regardless of what the day does to the one in a coat pocket, and it costs nothing to organise. A sealed can that has spent three weeks in a jacket is a worse reserve than one that has spent them in a drawer.

Lids, air and pouches that have dried out

Dryness is the most common complaint about any pouch can and it is nearly always a lid story rather than a manufacturing one. Each time the lid comes off the contents meet room air. A lid pressed down until it seats limits that to a few seconds; a lid resting on top does not limit it at all.

The most frequent reason a lid will not seat is a catch compartment that has not been emptied, which means the two habits are really one habit: empty the compartment, seat the lid. Do that consistently and most of the problem disappears. On an iced can there is an additional wrinkle worth knowing — the cold note generally fades before the mint underneath does, so a badly kept can tends to read as flatter and softer rather than simply weaker. The balance shifts rather than the whole thing dropping away.

Warmth, damp, and where a can should not live

Heat does the fastest damage and the list of offenders is always the same: a dashboard, a sunlit windowsill, a shelf above a radiator, an airing cupboard, a car boot in July. Hours at those temperatures leave a can noticeably different from one that has lived in a drawer. Damp is the slower version of the same idea — a bathroom shelf, a windowsill that collects condensation, a coat that has been rained on repeatedly.

Cool, dry, out of direct sunlight covers both. Nothing needs buying and no special container is required. On the fridge, which comes up often: some people do keep unopened cans there, and since we do not hold this manufacturer's storage guidance we will neither recommend it nor advise against it. The mechanical note, if you do, is that a cold tin opened in a warm room brings damp air inside with it, which is why people usually let one come up to room temperature first. The can's own labelling outranks this page either way.

On how long a can keeps, we hold nothing at all — no best-before, no shelf-life figure, no date-code guidance for any listing. Whatever date marking the maker applies is on the packaging. We will not offer a rule of thumb, because a rule of thumb about a date is an invented date.

Out of reach, without exception

Wherever two cans end up, both belong out of reach of children and animals. A closed drawer or a cupboard is storage. A worktop, a bedside table or an open bag on the floor is not. This is the one instruction on the page that is not a matter of preference.

Where this can sits among the twenty-nine

The 77 shelf runs to twenty-nine listings, and within it this one occupies a specific and fairly useful position: it is the plain cold mint, and it is a listing we hold at two declared figures rather than one. If you are working through the brand and want a reference point, this is a reasonable one to start from, precisely because it is the least complicated thing on the shelf.

The rest of the range spreads out from there. 77 Apple Mint at £39.90 is the closest relative — a named fruit with a mint behind it, so it shares half its construction with this can. 77 Forest Fruits at £39.90 leaves mint entirely for a mixed-berry flavour, blended rather than single-fruit, which makes it about as far from a plain cold mint as the brand's fruit side goes. On the confectionery side, 77 Cola Vanilla at £39.90 pairs cola with vanilla, while the Cola Ice listing at the same price applies the same cold-note idea that is in this can's name to a cola flavour instead of a mint — structurally the nearest thing in the range to what Ice is doing here.

The brand also runs a Mini format, carried by listings including 77 Ghost Mini Mango, £39.90, with mango recorded against it, and 77 Ghost Original Mini at the same price, for which our flavour field is empty — something its own page explains at length rather than glossing over. Each carries its own declared figure on its own page rather than either of the two on this one, so they are not like-for-like alternatives, and the format word in their names refers to a portion designation we hold no measurements for.

The mint shelf beyond this brand

Very few people run one can and nothing else. Two or three in rotation is the normal arrangement, because anything tasted daily for a fortnight stops registering the way it did at the start.

Where a rotation built around this particular can differs from most is that the two-variant structure already gives you somewhere to go without leaving the listing at all. Plenty of people hold both figures and treat them as the rotation, which keeps the flavour constant and the price identical. Whether that arrangement makes sense for you is not something we will comment on; it is mentioned here because it is a real pattern and because it changes what a third can needs to do. If the two variants are already covering the ground, a can bought alongside them is usually chosen for contrast rather than for similarity.

Other readings of mint

The five mint listings named earlier in this page — spearmint at £14.95 and £4.19, arctic at £36.90 and £39.90, doubled at £34.90, and a middle-ground cool mint at £29.90 — are all reachable from the mint category, which holds 148 listings in total. Staying inside mint while changing the reading is the lowest-risk form of variety, because you are moving within a family you already know rather than out of it.

Away from mint entirely

The other approach is deliberate contrast. Pablo Silver Edition Blueberry Peach Ice at £39.90 is the same price as this listing and pairs two fruits under a cold note — the iced construction you already know, applied to something sweet. Nordic Spirit Frosty Berry at £4.49 is the same idea at a far lower listed price. UBBS Cola Ice at £19.95 applies it to cola. And Fumi Dark Spice at £27.90 goes furthest from this can of anything linked here — no mint, no fruit, a darker flavour idea altogether — which makes it the obvious choice if the second can is supposed to taste nothing like the first.

Browsing by maker rather than by flavour, the Pablo range and the Cuba range are the other two large single-brand shelves we keep, and the whole catalogue is the widest view of everything on the site.

Choosing between the two figures on this page

Here is the information, laid out plainly, with nothing attached to it.

Variant	Declared strength	Price
77 Ice Mint	5.2mg	£39.90
77 Ice Mint	10.4mg	£39.90

What the table shows is that price is not part of this decision. Both variants are £39.90, so nobody is trading a figure against a cost. Flavour is not part of it either — both are the same product with the same flavour record. The only variable is the declared figure printed on the lid.

What we will not do is help you choose between them. We cannot tell you how either figure will be experienced, we will not describe one as suitable for anyone, and we do not give medical, health or dosage advice. If you already know which declared figure you are looking for, this listing carries two and you can select accordingly. If you do not, a shop is not the place to find out, and we would rather say that than fill the gap with something that sounds helpful.

One genuinely practical note that is not advice: because both variants are the same price and carry the same name, keep the two cans physically separated if you own both, for the reasons set out in the storage section above.

Our record carries no can count for either variant, so we cannot tell you whether £39.90 buys a single tin or a multi-can pack. We will not deduce it from the price. The listing states the unit and the basket restates it before payment — which matters most when setting this price against something like £4.19 elsewhere on the site, since those two numbers are not comparable until you know what each contains.

Placing an order and what happens at the door

Buying works as it does everywhere on the site: the variant you want goes into the basket, and postage is applied at checkout according to the service you select rather than the can you chose. The price on the listing is the price of the listing.

Age verification is the part to read rather than skim. These are 18+ products sold only to adults who already use nicotine. Checks may apply when the order is placed, and ID may be requested on delivery. A courier is entitled to ask and entitled to refuse to hand the parcel over if nobody of age is present to receive it, so if the address is a workplace or a neighbour, make sure someone over 18 will be there. We will not knowingly fulfil an order placed on behalf of anyone under 18.

On stock: this listing is marked in stock as this page is written, and stock marks on this site are maintained rather than left to go stale. Other listings elsewhere in this same brand are marked out of stock at present, which is a state we publish rather than conceal. The listing above is always the current answer; this paragraph is not.

How to get back to this listing

Three routes lead here. By declared figure, both variants file on the Medium Strength band with 134 other listings. By maker, it is one of the twenty-nine cans on the 77 brand page. By flavour, it is among the 148 on the mint page — which is a crowded shelf, so the brand route is usually the faster one if you know it is this can you want.

From the full range you can reach any of the three in a click, and the strength bands — Medium, Strong, Extra Strong — cut across every brand at once if you prefer to start from a figure.

The questions that come up most

What is the difference between the 5.2mg and the 10.4mg?

The declared figure on the lid, and nothing else that we hold. Both are £39.90, both are the same product, both record mint as their flavour, and both file on the same strength shelf. The numbers themselves are in a simple arithmetic relationship — 10.4 is twice 5.2 — but that is a relationship between two printed labels and we will not describe it as anything more. Which one is right for you is not a question we answer.

Why are the strengths decimals?

Because those are the values the manufacturer declares, and declared figures are not required to be round. Round numbers on other cans are not more accurate or more official. We publish what we are given without adjusting it, since rounding a maker's declared value on a product page would amount to editing their labelling.

Is this a strong mint or a mild one?

We cannot answer that, and the two possible readings of the question both run into the same wall. If you mean the declared nicotine figure, we publish it and will not interpret it. If you mean the intensity of the mint flavour, we hold no tasting note from the manufacturer and will not invent one. The name places it at the cold end of mint rather than the spearmint end, and that is the most we can say from the record.

How many pouches are in a can?

Not a figure we hold. Our data records brand, name, price, declared strength, flavour and stock, and a pouch count is not among those fields. The can itself carries the number. We will not publish an approximate figure, because an approximate pouch count is an invented one with a hedge in front of it.

Does £39.90 buy one can?

Our record carries no can count, so we cannot answer that here, and working it out from the price would be inventing a fact about what you are paying for. The listing page states the unit and the basket confirms it before payment. Both are more reliable than anything this page could reason out.

Can I buy both strengths in one order?

They are separate variants on the same listing, so yes, subject to both being available at the time. If you do, the practical suggestion in the storage section applies: keep the two cans physically separated rather than relying on reading the small figure on each lid.

How long should I keep a pouch in?

Not a question we will answer with a number. The honest range across people is too wide for an average to describe anyone, and publishing one would be usage guidance dressed as a statistic. The manufacturer's guidance on the can is the guidance to follow. What we can report is that people most commonly take one out when the flavour has faded.

Why does the cold note fade before the mint?

That is what people report rather than something we can explain, and explaining it would take us into territory this page stays out of. The practical consequence is the useful part: a can that has been open a long time or kept somewhere warm tends to read as flatter and softer rather than simply weaker, because the balance has shifted rather than everything dropping away together.

Should I keep a can in the fridge?

Some people do with unopened cans. We hold no storage instructions from this manufacturer, so we will neither recommend nor discourage it, and the can's own labelling takes precedence. If you do, note that a cold tin opened in a warm room brings damp air in with it, which is why people generally let one come up to room temperature first.

How does 10.4mg compare with another brand's figure?

Only as printed numbers. Manufacturers declare these in different ways and against different portion formats, so identical figures on two makers' cans are two independent declarations that happen to match rather than a statement of equivalence. We republish each maker's figure without converting between them, because we do not hold the technical detail that would make a conversion honest.

Will you recommend one of these to me?

No. We will tell you what each listing and each variant carries — brand, flavour, declared figure, price — and how they compare on those fields. We will not recommend a strength to a person, and we give no medical, health or dosage advice of any kind. Everything on this page is product information rather than a recommendation about consumption.

Statements we are obliged to make

This is an 18+ product. We sell it only to adults who already use nicotine, and to nobody else.

Nicotine is an addictive substance. That applies to both variants on this listing exactly as it applies to every other nicotine product we sell.

This product is not a licensed stop-smoking medicine. It is not intended for non-smokers, for anyone who does not already use nicotine, for under-18s, or for anyone pregnant or breastfeeding. Nothing on this page should be read as a suggestion that anybody begin using nicotine.

ID may be requested on delivery. Age verification applies to the order and to the handover, and a courier may refuse to complete a delivery where age cannot be confirmed. Store both cans securely and out of reach of children and animals.

Final note

77 Ice Mint is the plain cold mint in the 77 range, at £39.90, recorded with mint as its flavour, filed on the Medium Strength band, and carried in two declared figures — 5.2mg and 10.4mg — at the same price. The two-variant choice is the distinguishing feature of this page, and we have set out what the figures are without telling anybody what to do with them. Where we hold a fact, it is here; where we do not, we have said so. The can in your hand is the authority on every point of detail.