Clew Menthol Nicotine Pouches

Clew Menthol: the listing in short

The container is a standard round pouch tin in plastic, low-profile, with a lift-off lid that presses back down. Brand and flavour are printed on the top; the declared figure is printed where Clew puts it. Ten arrive together, which is a box rather than a pocket item, so a purchase of this listing is also a decision about where nine tins are going to live for a while.

Ten for £39.90 comes to £3.99 each. That is our own division, done so this listing can be compared like for like with the single-can products on the site; the number that leaves your account is £39.90. We hold no pouch count for a can of this product — the field is absent from our record — so the printed tin is where that gets answered and we will not guess at it.

Menthol as a flavour word, and what it delivers

Menthol on a lid is a flavour name. We are describing what that name delivers as taste and aroma, and nothing beyond that is being claimed or implied anywhere in this section.

The character is narrow. That is the single most useful word for it. Where a general mint spreads across the mouth as a broad, rounded thing, menthol reads as a focused, almost crystalline cold arriving as one clean note rather than as a wash. It is sharp at the edges. There is a faintly camphorous quality underneath — the register you recognise from a very strong mint sweet, dry and slightly piercing rather than soft — and that undertone is the part that divides opinion.

It is also the least sweet of the three mints Clew keeps on our shelves. Sweetness is present in the sense that flavourings of this kind generally carry some, but here it is minimal and it does not round anything off. The result is austere. People who like this can tend to like it precisely because it is not softened; people who do not, usually describe it as stark, and both descriptions are fair.

The aroma on opening is the most assertive thing about it. Lift the lid and the smell is cold, dry and penetrating — it goes upward rather than outward, if that makes sense, and you get it in the top of the nose before you get it anywhere else. It does not linger in a room the way a roasted or fruit aroma does; it arrives sharply and then it is gone.

Over the life of a pouch, the cold element holds longer than the mint element does, which is the reverse of what happens in a sweeter can where the sugar-adjacent notes go last. The practical effect is that as the flavour thins, what remains gets colder and plainer rather than flatter and sweeter. Whether that counts as a virtue is a matter of taste and not something we will pronounce on. We hold no timing data for this product and are not going to invent any.

Set against the cool mint can

Clew Cool Mint, also £39.90, is the broader relative. It gives you a wide cooling sensation with a recognisably confectionery mint sitting behind it and a gentler sweetness holding the whole thing together. This menthol can takes the cold and narrows it to a point, drops most of the sweetness, and leaves the mint character further back. Both are cold cans. One is cold and rounded, the other is cold and precise.

Because the two are identically priced and carry the same four declared figures, moving between them involves no trade-off other than taste. People who keep both generally describe the cool mint as the everyday tin and this as the one they reach for when the other has stopped registering.

Set against the spearmint can

Clew Spearmint at £39.90 is the furthest from this can of anything in the range's mint group. Spearmint is green and herbal — leafy, warmer, clearly sweeter, with only a mild cool to it. This is its opposite on every one of those measures. Put the two side by side and the family resemblance is hard to find: one tastes of a plant, the other tastes of a temperature.

That is the useful frame for the whole trio, and it is worth stating once plainly. Spearmint is the herbal pole. Menthol is the cold pole. Cool mint sits in the middle with something of both. Three cans, one flavour word on our shelves, three genuinely different tastes.

On a shelf of 148

The mint shelf here carries 148 listings, making it easily the largest flavour group we keep, and the reason is that mint is a range rather than a point. Frost readings, double readings, herbal readings and mint-plus-fruit constructions all live under the same word. This can sits at the cold, unsweetened end of that range rather than anywhere near its centre.

The number on the tin: 5mg, 10mg, 15mg, 20mg

This listing is a good one on which to be exact about milligram figures, because it carries four of them and they all cost the same. With price removed from the picture, what is left is purely a question of what a declared number is — which is worth setting out properly, since it is the thing customers most often misread.

Declared figure	Price on this listing	What it is
5mg	£39.90	Manufacturer's declared nicotine content per pouch, printed on the can
10mg	£39.90	As above, a larger declared figure than 5mg
15mg	£39.90	As above, a larger declared figure than 10mg
20mg	£39.90	As above, the largest of the four declared on this listing

What the figure is

It is a declaration. Clew states a nicotine content per pouch, prints it on the can, and we reproduce that statement exactly as given. We do not measure it. We do not verify it. We do not round it, convert it or adjust it in any way. If this page and the printed tin ever disagreed, the tin would be correct and the page would be wrong, and we would fix the page.

Read as arithmetic, the four order themselves in the way four numbers do. That ordering is the entirety of the comparison we are able to make within this one product, and it is a comparison between printed declarations rather than between experiences.

Four figures at one price, which is not normal

On a great many listings across this site, the higher declared figures cost more than the lower ones. Here they do not: 5mg and 20mg are both £39.90, as are the two in between. That is worth flagging because customers carry the pricing assumption across from other products and then wonder whether something has gone wrong with the page. Nothing has. The four variants are priced flat.

The consequence is that there is no financial element at all in choosing between them on this listing, which is a cleaner position than most products manage. Whatever considerations you bring to the choice, cost is not one of them.

What the figure does not tell you

It does not tell you what a pouch is like. A number on a label is a number on a label; what any given can is actually like in use depends on the format, the flavour construction and the individual, and one figure captures none of that. Two cans declaring the same number can be unalike in every other respect.

It is also not a recommendation, and we are not going to smuggle one in by describing any of the four as gentle, moderate, sensible or a good place to be. We hold nothing about you. A shop that offered that kind of steer would be doing something well outside its competence, and we would rather be dull than do it.

Reading figures across different brands

This is where the most confusion sits. Manufacturers declare against their own formats using their own conventions. A 20mg from one company and a 20mg from another are two separate statements by two separate parties; they are not points on a shared scale, and treating them as interchangeable is a mistake we see constantly.

We publish each manufacturer's figure as that manufacturer gives it, and we do not normalise between them, because we do not hold the technical information that would let anybody do that honestly. Compare Denssi Cold Mint at £39.90 or Klint Avalanche Mint at £36.90 with this listing and you are comparing two separate declarations — the cans themselves are the only reliable source on either.

Format complicates the number further

A declared figure is per pouch, and pouches are not a standard size. Mini-can lines in particular are built around a smaller format, which means the declared figure and the physical pouch it refers to are both different from a full-size can's. 77 VB Edition Mini Arctic Berry at £39.90 is an example of a listing from a mini line — worth opening its own page rather than assuming its numbers line up with anything here.

Since our record carries no format designation for this listing, we cannot tell you what size pouch the figures on this can refer to. The can states its own format. We will not fill that gap with an assumption.

Why the four sit on one page rather than four

A question that comes up often enough to answer here: why is this one listing with a strength selector rather than four separate products? Because they are one product from the manufacturer's point of view — same brand, same flavour word, same pack arrangement, same price — differing only in the figure declared on the tin. Splitting them into four pages would multiply the catalogue without telling anybody anything, and it would make the mint shelf four times longer for no gain.

The practical consequence is that the selector on the listing page is the thing that determines what arrives. It is worth a second glance before checkout, because the four variants look identical everywhere except in that one field, and a pack of ten is not a purchase you want to make at the wrong figure by accident. The basket restates it before you pay, which is the last chance to catch it.

Bands on our shelves are filing, not ranking

We sort listings into declared bands so that somebody who already knows the figure they are looking for can filter rather than read four hundred pages. That is the whole purpose. It is a filing system and not a progression, and nothing about a band name implies that anybody should be in it.

This listing is filed on the Strong shelf, which holds 132 products. It does not also appear on the Medium Strength shelf or the Extra Strong shelf, because a listing occupies one strength shelf here and this is the one it occupies — even though its four declared figures cover a wide span. Where a band name and a printed number look like they disagree, the printed number is the manufacturer's declaration and the band is our housekeeping.

Choosing a figure, and ten cans of it

Since the four cost the same, the choice is not a financial one. The pack size is where the weight sits. Ten cans is ten cans of one flavour at one declared figure, and if it turns out to be the wrong figure for you, the other nine do not adapt. That is the honest risk of any multi-can pack and writing around it would be dishonest.

Customers deal with it in the obvious ways, none of which are advice from us: buying a single-can product from another brand first to settle the question, or buying ten of a flavour already familiar and treating the figure as the only open variable, or splitting a pack with somebody else. Edge Mint at £14.95 and Nordic Spirit Max Frosty Mint at £4.49 are examples of listings at a different scale of purchase entirely — check what sits behind each price on its own page before drawing any conclusion from the numbers.

As for which of the four figures: that is not a question we will answer, and the refusal is not evasiveness. It is that the answer would be worthless coming from us. The numbers are listed, they cost the same, and the can's own labelling is the thing to read.

One pouch, from lid to bin

The format is worth walking through in sequence rather than as a list of features, because that is how you actually meet it. What follows applies to every pouch product on this site and nothing in it is specific to the menthol flavour.

Opening the tin

The lid comes off with a thumb under its rim. Most people are doing it one-handed by the second can. Inside, the pouches lie flat in a ring around the base — the first is slightly fiddly to lift out and every one after that is straightforward. They do not adhere to the tin or to one another, so there is no technique involved beyond getting a fingertip under an edge. A tin turned upside down without its lid empties completely, which is a thing everyone does once.

Putting it in

A pouch goes at the front of the mouth, between lip and jaw, most often under the top lip. Your lip holds it. Nothing else does, and it does not stick to anything — the shape of the space is what keeps it put, which is why it stays in place while you talk and moves if you pull a face. It can be shifted from one side to the other or from top to bottom, and people do that routinely.

If a pouch is uncomfortable in one position, the next thing to try is a different position. If it is uncomfortable in all of them, the thing to do is take it out. Nothing about this format asks anybody to persevere with an object in their mouth that does not feel right, and there is no reason to.

The first minute and the middle stretch

The flavour is at its most defined early. In this can that means the cold and the camphorous edge are most pronounced at the start and settle back after the first minute or so. Speech is affected slightly for about the same period — a pouch under the top lip shows as a small fullness to anyone looking, and reshapes one or two consonants until you stop thinking about it. That is a description of an object in a mouth, and we are not going to build anything else on top of it.

The middle stretch is uneventful, which is rather the point of the format. The pouch sits there. You do other things. Most people stop noticing it is present within a few minutes and are reminded only when the taste changes.

Taking it out

People remove a pouch when the taste has gone, when it starts to register as an object again, or simply because they are finished with it. The spread across users runs from a few minutes to the better part of an hour, and an average would be a fabricated number. We do not set a duration and we do not recommend one; the usage guidance Clew prints on the can is the guidance that applies.

Carrying the tin about

Between uses the can has to live somewhere, and the choice makes more difference than people expect. A tin in a trouser pocket gets sat on, and while the plastic generally survives that, the lid is the weak point — a cracked or distorted lid no longer seats, and a tin that will not close is effectively finished. A jacket pocket is kinder. A dedicated pocket in a bag is kinder still, mainly because a can loose in a main compartment ends up under keys.

The other carrying question is the catch compartment, which quietly changes how a tin behaves once there is anything in it. A can with two used pouches in the lid is heavier at the top and no longer sits flat if it is tipped, so it wants to be upright in a bag rather than on its side. None of this is complicated and none of it is a design flaw; it is simply how a small plastic container with a second chamber behaves.

The catch lid and disposal

There is a shallow compartment in the top of the lid, separate from the chamber where unused pouches sit, and a used pouch goes in there. It is a small space — three or four and it is full, after which the lid will not seat flat and the tin starts to feel wrong in the hand. Empty it earlier than seems necessary, because a lid that does not close properly is a tin that will spill in a bag.

Used pouches go in general waste. A bin, not a sink, not a drain, not a car window. The tin is plastic and goes to household recycling as far as your local authority takes that grade, which is a council matter and not one we can settle for a postcode. Over the life of a ten-can pack you accumulate ten empties; some people keep one or two for small items and recycle the rest.

Storage, briefly

Nine unopened tins want a cool, dry indoor cupboard, left in whatever packaging they arrived in, kept together rather than distributed around a house and a car. Heat is the thing to avoid, and repeated heat cycling more than steady warmth — a sunny windowsill, a cupboard above a hob, a car in summer. The tin in use degrades at whatever rate your habits set, and the only real control you have is pressing the lid fully closed each time rather than balancing it.

Clew prints a date on the can and that printed date is the reference; we do not hold it in our data and will not estimate one. Nobody can give a meaningful figure for how long an opened tin keeps, because it depends on the room and on how often the lid has come off.

The Clew range as it sits on our shelves

The Clew brand page holds eight listings. Six siblings are linked from this page, this menthol can makes seven, and the eighth is on the shelf itself — better to point you at a live page than describe a product whose facts are not in front of us.

Structurally the range is three mints, three fruits and one outlier. The mints are described above. The fruits are Clew Blueberry, Clew Watermelon and Clew Citrus, all at £39.90 — a dark berry, a soft melon and a sharp citrus respectively, which covers most of the fruit spectrum between them. The outlier is Clew Coffee, also £39.90, which belongs to neither group and is roasted and bitter rather than sweet or cold.

Flat pricing across all eight is the range's defining commercial feature. Nothing costs more than anything else, so buying across the brand is a pure flavour decision. That is not the case across the site generally, where a listing might be a few pounds or close to forty depending entirely on what it contains.

What sits next to a menthol can

Repeat orders here are usually two or three cans in rotation rather than one bought repeatedly, because a taste met constantly stops registering as it did at first. Every reason below is a flavour, a brand or a price out of our own catalogue and nothing else.

Inside the brand

The two obvious neighbours are the other mints, both £39.90: the cool mint for a broader and sweeter cold, the spearmint for something green and warm that shares almost nothing with this can except the word on the shelf. Leaving mint entirely, the citrus can is the sharpest of the fruits and the one that contrasts most directly with a cold, dry menthol, while the watermelon is the softest and the blueberry the darkest. The coffee can is the biggest jump available within the brand.

Cold cans from other brands

If you want to stay at the cold end but change the construction, several listings name a cold reading of mint and each is its own build rather than a version of a single recipe. Cuba Ninja Ice Cool at £39.90 sits at the same price as this pack; the Denssi and Klint mints named earlier are the other two most often mentioned alongside it. Elf Bar Cool Storm at £29.90 takes the cold-name approach too, and comes in at a different price point again.

Fumi Fiery Mint at £27.90 does something different by putting a warm, spiced edge against a mint character, so it reads as a deliberate contradiction rather than a colder or warmer version of the same idea. Next to an austere menthol it is about as far as you can go while still buying something with mint in the name.

Leaving the cold entirely

Others want the second tin to have no cold in it at all. Killa Banana Ice at £33.50 and Pablo Gold Edition Blueberry Peach Ice at £19.95 both put a cold edge on fruit rather than on mint, which is a halfway position — sweet and fruity in character with a cool finish. For whole ranges rather than single listings, the Pablo range page and the Cuba range page collect each line with prices and declared figures on the cards.

Ordering, delivery and age verification

Buying works as it does anywhere: select the declared strength on the listing page, add it to the basket, and the basket states exactly what you are buying and what it costs before anything is confirmed. £39.90 is the ten-can pack. Where a live listing field and a sentence here ever conflict, the listing is current and this page is not.

Stock is shown on the listing too. Our record has this as available at the time of writing, but a description is not a live feed, and the product page governs. If it has sold out, the page will say so rather than take an order we cannot fulfil.

Age verification applies without exception. This is an 18+ product. Checkout requires an age confirmation, orders may be verified before dispatch, and photographic identification may be requested by the courier on the doorstep. No adult present to receive it means the parcel is not left. Those are the conditions under which products of this kind may be sold at all.

Parcels go out in plain outer packaging, which is a fact about packaging and not the basis for any further claim. Delivery costs, carriers and timings are set out in our delivery information, since they apply to every order rather than to one listing.

Routes back to this page

There are four. By brand, it is on the Clew shelf with seven siblings. By flavour, it is one of 148 mint listings. By declared band, it is filed in the Strong group. And the whole catalogue sits on one page if you would rather scroll than filter.

Category pages are plain filtered lists showing what we hold, with price and declared strengths on each card. Nothing on them is ranked or promoted, and the running order means nothing whatsoever — it is whatever the shelf generates.

Questions about this can

How is menthol different from ordinary mint?

As taste and aroma: it is narrower, colder and considerably less sweet. A general mint spreads out as a broad, rounded flavour; this arrives as a focused, sharp cold with a faintly camphorous edge and the mint character sitting some way behind. Both are cold. One is cold and rounded, the other cold and precise. Which suits you is a matter of taste and not something we can settle.

Is it stronger than the cool mint can?

Not in any sense we can state. Both listings carry the same four declared figures — 5mg, 10mg, 15mg and 20mg — and the same £39.90 price, so on the numbers they are identical. What differs is the flavour construction, and a sharper, less sweet flavour is not the same thing as a higher declared figure. We are not going to blur those two ideas together.

Is £39.90 for one tin?

No. It buys the ten-can pack, which is £3.99 a tin by our own arithmetic. The basket states the quantity before you pay and is the authority on it. If a single can is what you want, the site has single-can listings at much lower prices — the £4.49 and £14.95 products named on this page are of that kind.

How many pouches per can?

We do not hold that number. Our record covers price, the four declared figures, flavour, brand, the ten-can pack size and stock, and nothing else. The count is printed on the tin. We would rather leave a gap than publish a figure that turned out to be wrong ten times over.

Are all four strengths the same flavour?

All four carry the same flavour word on our record — mint — and the same price. Whether Clew builds the flavour identically across the four declared figures is a question about their manufacturing that our data does not answer, so we will not assert it either way. The cans themselves are the place to look.

Which strength should I choose?

We cannot tell you and will not imply an answer. We hold nothing about you that would make a suggestion meaningful, and steering a customer toward a particular figure is not a shop's role. All four are printed on the listing, all four cost £39.90, and the labelling on the can is what to read before deciding.

Does the cold fade faster than the flavour?

In this can it tends to be the other way round: the cold element holds on longer than the mint character does, so as the pouch goes on it reads colder and plainer rather than sweeter. That is a taste observation and nothing more. How long any of it lasts varies from person to person and we hold no timing data for this product.

Is it slim or regular format?

Not something our record holds, so we will not state it. Format designations vary between manufacturers and this one is printed on the can rather than sitting in our data. Every pouch inside a given tin is the same as the others, whatever the designation turns out to be.

Where is it made?

We do not publish that. Country of origin and manufacturing detail are not in our record for this listing and we are not going to infer them from a brand name. Those details appear on the packaging along with importer information, which is the proper and only place we would send anyone.

Why is a listing with a 5mg option on the Strong shelf?

Because a listing occupies one strength shelf and this is the one it occupies. Our bands are a filtering convenience, and a single listing carrying four declared figures cannot sit on four shelves simultaneously. That is a fact about our filing rather than about the product, and where the band and the printed number appear to disagree, the printed number is the manufacturer's declaration.

Will it clash with the other cans I keep?

A cold, dry flavour is assertive and it does linger a little, which people who rotate a menthol tin with something delicate sometimes notice. That is a plain observation about how tastes follow one another rather than a caution of any kind. It is part of why menthol tends to be paired either with something equally assertive, such as a sharp citrus, or with something sweet enough not to be overwhelmed, rather than with another subtle mint that would simply disappear behind it.

Can the tins be recycled?

They are plastic, so household plastics collection to whatever extent your council accepts that grade — which varies by authority and is not something we can answer for an address. Used pouches are general waste and belong in a bin rather than a sink or a drain. Ten cans eventually means ten empty tins, and plenty of people keep a couple for small odds and ends.

Compliance in full

This product is sold exclusively to adults aged 18 or over who already use nicotine. We do not sell it to anyone else under any circumstances. Age confirmation is required at checkout, orders may be verified before they are dispatched, and the courier may ask for photographic ID at the door — if no adult is there to receive the parcel, it will not be handed over.

Nicotine is an addictive substance. We state that in plain sight, in normal type, because it is true and because it belongs in any honest description of a product of this kind.

This is not a licensed stop-smoking medicine and it is not described as one anywhere on this site. It is not intended for non-smokers, for anyone who does not already use nicotine, for under-18s, or for anyone who is pregnant or breastfeeding. We make no health, medical or safety claim about this product in any direction at all. Questions about nicotine and your own circumstances belong with a pharmacist or a doctor; we are a retailer and we hold no expertise of that kind.

To finish

Clew Menthol is a ten-can pack at £39.90, offered in four declared strengths at one flat price, carrying the coldest and least sweet of the three mint readings this brand keeps on our shelves. It is filed in the Strong band, it is one of 148 mint listings here, and it belongs to an eight-can brand range where nothing costs more than anything else. Where our record is silent — pouch counts, pouch format, origin, printed dates — we have said so rather than filled the space with something plausible. The can itself, and what Clew has printed on it, takes precedence over every sentence above.